YSL Beauty Hotel opened its chic doors in Toronto last week for two days of instagrammable installations, beauty discoveries, and a digital pop-up shop. With previous stops in Paris, Tokyo, Shanghai, Seoul and New York, Toronto was chosen as the second North American location for this cool experience, and it certainly didn’t disappoint.
Guests were treated to makeup touch-ups, YSL temporary tattoos, fun photobooth, lipstick engraving station, and even a claw machine. Sadly, I am terrible at claw machines, and didn’t end up winning anything, but I did have fun with the digital pop-up shop. With just a few clicks, guests were able to virtually try the latest YSL Beauty launches through YouCam makeup app, with looks ranging from subtle to bold. With both floors packed with beauty lovers, the rest of the night was a bit of a blur. But thankfully, I have my newly-engraved Rogue Pur Couture The Slim to remember this cool event by.
Did you visit the YSL Beauty Hotel in Toronto or in another city? What did you think? Share in the comments.
More photos after the jump!