As mentioned earlier, Moon Apparel launched last night in Liberty Village. To be honest, I had very little idea as to what Moon was. In a “Who is Salt” fashion, I received a mysterious invite that mentioned something about the “aspirations of the modern” and “the attitude of the future”. All I knew was that the party was held at the Mimran Group Inc. offices, sponsored by The Bay, with the Misshapes (including Leigh Lezark) on the turntables – I was ready to be surprised.
As it turns out, Moon is not some miracle wrinkle-busting robot of the future, it is a clothing line – mostly designed by Jordin and Tamara Mimran, whose father Saul has found much success with Club Monaco and Alfred Sung prior to launching Moon. The clothing line is available at the Bay, and features office separates, dresses, coats, knits, and more. The setup and styling were very reminiscent of Club Monaco’s minimalistic mannequin displays, but prices were definitely more Joe Fresh, ranging from $19-$139.
I definitely had a few favorites: super adorable black and white cardi, office-appropriate purple dress with a back zipper, and a few pairs of pants that seemed to fit quite well, though I haven’t actually had a chance to try them on…yet. And though, as Torontonians we’re considerably spoiled by the seemingly infinite choices of “affordable chic”, Moon Apparel might be godsend to other Canadian cities with less options. The Bay is everywhere in Canada, and with 91 stores carrying the line, I can imagine Moon becoming crazy popular in no time.
The party itself was great. I got to finally meet Lisa aka Urban Native Girl, Kimberly of Souls of my Shoes, and Dejana of Shopsterium – all amazing ladies with fab blogs. I also spotted a bunch of stylish attendees, and got to meet Leigh-freaking-Lezark! Ok, so that involved a bit of embarrassing groupie-like behavior, but thanks to lovely Lisa, we went up to that DJ booth and got a pic…alas a blurry one, but I’ll take what I can get. Leigh was just as gorgeous in real life as in the many photos of her online, but definitely much, much smaller than I’d thought.
The night was fun, we made new friends, met Karl Lagerfeld’s muse, and witnessed the birth of a new collection. It can safely be said – this fashion lover was over the Moon.
