You might already know that ck one has been around for YEARS now, but…this year, the company’s best-seller is evolving. ck one is now ONE brand for a few different products – fragrance, underwear, and clothing. Talk about multitasking! And to drive the point home, they’ve launched a brand new ad campaign, featuring many of the world’s top models, and shot by Steven Meisel (the original ck one photographer). In addition, the ck one website features interactive model confessions (answering questions like “What’s the best way to get over a broken heart?), and if you’re brave enough you can even upload your own!

If you haven’t tried ck one for yourself, there’s a great promo at The Bay right now – if you sign up for their Beauty Newsletter, you get a sample of ck one free! Easy as that. I, myself, haven’t really tried ck one in the past, mainly because I’ve always thought of it as a men’s fragrance…and boy, was I surprised when I actually got a chance to try it! I’m so obsessed with it, that parting with my bag of samples proved to be an exercise in self-control.

ck one is a perfect unisex daytime fragrance – it’s fresh, not at all overpowering, with subtle citrusy notes. Go ahead and give it a try, it might just be THE ONE fragrance for you.

Photo Credits: Calvin Klein