With Canada turning 150 this year, Roots has created the #BeNice campaign to celebrate Canadians who make this country a better place to live. You can nominate someone who deserves the title of Canada’s Nicest Person by sharing your stories on Facebook or Instagram and tagging @rootscanada with hashtags #BeNice and #RootsIsCanada. Canadian Olympic Champion Adam Van Koeverden will select the top 10 finalists, and it will then be up to the public to vote for who they believe is the nicest. The winner will be announced on June 20th, and will be recognized with a $10,000 donation to his or her charity of choice.

“We want to acknowledge those who embody Canadian nice – the kind of nice that takes guts, courage and strength,” says Van Koeverden. “We’re calling on Canadians to nominate nice and let us know who goes above and beyond to champion what they believe in to really make a difference.”

And while we’re on the topic of “nice”, Roots has also created the nice Button set ($3), with 100% of profits benefiting WE’s Indigenous Youth Empowerment Programming. For more info on Roots’ #BeNice campaign, upcoming events, celebrations, and art installations check out www.roots.com/nice!

More after the jump!
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