Last week, le boyfriend and I made our way to the launch of Greta Constantine’s PRIMER Collection 02, held at a freaking mansion! As a huge fan of PRIMER Collection 01 (there’s no Spring/Fall 2011 designation, as pieces are meant to be worn and layered any time, any year), I was really excited to see what the talented Canadian duo would come up with this time around. Especially so, since the press release promised “jewel tones like royal blue, emerald, persimmon, and amber” – a fun departure from the greys and blacks of Collection 01.
Once we’d arrived at the swanky venue, we realized that many of the guests at the party were already rocking PRIMER frocks in fun colors, fluid silhouettes, and nearly transparent fabrics – gorgeous designs, that would make any woman feel beautiful. And since PRIMER is decently priced from $95 to $495 , I didn’t feel too guilty coveting so many pieces from the collection (like the most perfect royal blue dress below).
“For this collection, we wanted to create a lightness with it all,” shares Kirk Pickersgill. “They’re easy pieces that don’t require much, if any, effort. Importantly, they’re the type of basics that can be worn in countless ways, each wearer contributing their own distinct sense of self.” And judging by all the effortlessly chic ladies decked out in PRIMER at the launch, the collection delivers that and more. Can’t wait till it hits the stores, so I can finally add a piece of
Greta PRIMER to my closet.