[show_shopthepost_widget id=”2435787″]
As February comes to a close, I look around my closet and realise that I’ve been pretty much wearing the same few pieces all winter long – same few sweaters paired with denim or work pants, and same few sweater dresses worn with fleece-lined tights. It’s not super creative, but I guess it’s a winter uniform that keeps me feeling warm and looking put-together during the cold winter months.

This season, I was very lucky to find a few of those perfect knitwear pieces that I get complimented on time and time again, and that I can totally see myself wearing for years to come (with a little TLC), which is why I’m so thankful for Ultra Downy Free & Gentle Liquid Fabric Conditioner. Truth be told, fabric softener is a fairly new discovery for me. For years, I didn’t see the importance of using it, until someone put it this way: detergent is like shampoo for your clothes, while fabric softener is like conditioner. You wouldn’t skip conditioner after shampooing your hair, so why not follow the same logic when washing your clothes?!

Once I started using Downy Fabric Conditioner, I noticed a huge difference in the way my clothes (and especially knits) look and feel. I no longer have to worry about washing my favourite knitwear pieces, because Downy Fabric Conditioner protects clothes at the fibre level to reduce damage from daily wear and frequent washing, which can prematurely age your clothes. When fibres are conditioned, they’re protected against stretching, fading, and pilling, giving you an extra season or two out of your favourite pieces. Even knitwear pros at We Are Knitters trust Downy Fabric Conditioner with their knits!

Thanks to Downy even my most frequently worn (and washed) sweaters look like new, and hopefully will continue to do so year after year.

What about you? Do you use Downy Fabric Conditioner to protect your knits? Share in the comments.

More after the jump!
[Read more…]