Last year, H&M group confirmed that a luxury brand & Other Stories would be joining the ranks in Spring 2013, and now, we actually have a confirmed list of countries that will be getting their first taste of H&M’s higher-priced sibling.
This spring, the brand will launch its first stores in Barcelona, Berlin, Copenhagen, London, Milan, Paris and Stockholm, with online shopping (stories.com) in Belgium, Denmark, Finland, France, Germany, Italy, The Netherlands, Spain, Sweden and United Kingdom. Sadly, no North American stores have been slated to open at this time.
& Other Stories promises to carry a wide range of shoes, bags, accessories, beauty and ready-to-wear. “The lines are diverse, ranging from masculine tailoring to feminine chic and are designed to provide endless styling choices. The aim is to design lasting wardrobe treasures within a wide price range. In the creative ateliers in Paris and Stockholm diversified fashion collections are designed with great attention to detail and quality at an affordable price.”
As a lover of H&M’s trendy offerings, I am definitely intrigued about & Other Stories’ offerings. Will be keeping my eyes peeled for lookbook images. For now, you can check out their tumblr page, which is full of sneak peek images.
Are you excited about this new retailer? Share in the comments!
List of new & Other Stories stores after the jump!