It may not look like it, but summer is on its way, and with it, sunny days by the lake/ocean/inflatable pool in your backyard. And while women usually have a wide variety of options available to them for such occasions – from cute bikinis to stylish one-piece swimwear, men’s swimsuits are usually limited to those ubiquitously unattractive board shorts in loud (and often unattractive) patterns. Well, British label Orlebar Brown is aiming to fix that gap by offering a wide selection of very stylish swim trunks for men – ones your significant other can wear to the beach and to the nearby restaurant with ease.

Last week, Holt Renfrew hosted an intimate dinner to celebrate the Orlebar Brown pop-up at the flagship store on Bloor St with founder Adam Brown as the guest of honour. Brown revealed that having a pop-up at Holt Renfrew was a bit of a dream come true, as the Canadian store was on his short list of retailers when the label first launched. Brown himself is a great spokesperson for the brand (charming, sophisticated, and impeccably dressed), and can be seen wearing the label in numerous Instagram snaps from various exotic destinations, along with photos of his two adorable dogs Arthur and Rudi.

And while the Orlebar Brown pop-up shop offers plenty of styles and prints to choose from, I love the brand’s “Design Your Own“ service. Apparently, family photos and snaps of pets are the most popular, but pretty much anything can be turned into a pair of one-of-a-kind swim shorts. Oh, and every pair of swim shorts comes with a 5-year guarantee!

The Orlebar Brown pop-up will be available until September 4th as part of Holt Renfrew’s Cool Summer concept shop on Bloor St. Happy Shopping!

Photo Credits: Holt Renfrew and George Pimentel Photography