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Happy 50th Birthday, Yorkdale!

26 February, 2014 Nelia

yorkdale-50th-anniversary-coco-rocha-lucian-matis

Today is a very special day…it’s Yorkdale’s 50th Anniversary, and I can’t believe that the sparkling “new” shopping centre has been around that long! To celebrate, Yorkdale collaborated with photographer and musician Bryan Adams to shoot an exclusive portrait series of several stylish and notable Torontonians, including Jeanne Beker, my fave Beckerman sisters, and Suzanne Rogers, among others, which will be released on Feb 26, 2014. 2014 will also mark the beginning of construction on Yorkdale’s newest, almost 300,000 square foot, $331 million expansion, and that means more amazing stores, better shopping experience, and an even bigger (and better) Yorkdale. But that’s not all!

“As part of the Golden Anniversary, Lucian Matis, one of Canada’s top luxury fashion designers, has created a glamorous golden evening gown exclusively for Yorkdale. Made of silk chiffon and French lace, the gown was delicately hand-sewn by Matis and took more than 85 hours to complete. The gown was photographed on Canadian supermodel Coco Rocha, the face of Yorkdale Style, for a special campaign celebrating the 50th anniversary of Yorkdale Shopping Centre, and will be on display at Yorkdale’s Guest Services until October.”

Pretty awesome, non? That dress, Coco, and the gilded (barely recognizable) tunnel – everything about this campaign is pure gold. Really looking forward to seeing that dress in person. Can’t wait!

On a personal note, I’ve had the honour and the pleasure of working closely with the incredible Yorkdale team over the last  years, and I couldn’t be more proud to be a part of the Yorkdale Style Council. Happy 50th Birthday, dearest Yorkdale! You don’t look a day over 21!

Photo Credits: Yorkdale

Fashion, Shopping Bryan Adams, Canadian, Coco Rocha, Lucian Matis, Shopping, Yorkdale, Yorkdale Style Council, Yorkdale's 50th Anniversary

Toronto Fashion Week: Lucian Matis Spring 2013 Collection

30 October, 2012 Nelia

lucian-matis-spring-2013

Toronto Fashion Week might be over, but some shows are still pretty vivid in my mind. Like Lucian Matis Spring 2013 collection – my favorite of the week. This being my second Lucian Matis show ever, I sat in awe, while model after model walked by, wearing  one amazing look after another.

The show opened with beautiful Moroccan tile printed dresses of my dreams, bright, colorful, flowing. With pops of blue, orange, yellow, and red, the collection was vibrant and beautiful, making me dream of a sunny vacation away, somewhere impossibly glam.

But it wasn’t all prints and flowy dresses. Matis closed the show with a few stunning croc-embossed edgy leather pieces. I imagine those will be the most expensive of the lot, but a girl can dream, right? I mean, how amazing is that boxy leather jacket?! And that skirt? Ahhh…these are the times when I wish I could rock a sample size, and score some sweet Lucian Matis loot of my own. Oh, well…maybe next year.

What do you think of the Lucian Matis Spring 2013 collection? Share in the comments.

lucian-matis-spring-2013

lucian-matis-spring-2013

More after the jump!

[Read more…]

Fashion, Fashion Week Canadian, Fashion Week, Lucian Matis, Spring 2013, Toronto, Toronto Fashion Week

Lucian Matis Fall 2012 Ad Campaign

5 September, 2012 Nelia

lucian-matis-fall-2012

How gorgeous are these shots from the Lucian Matis Fall 2012 campaign? Having seen these clothes in action back in March, I was blown away by the stunning designs, intricate details, and the sheer amount of work and imagination that went into creating these gorgeous pieces. And now, I am just as blown away by this campaign. Moody, dark, and almost fairy-tale-like, these images make me want to see these gowns on someone at the Oscars, or at least at TIFF! On Keira Knightley, perhaps? Someone, make it happen!

What do you think about this campaign? Are you loving the clothes? The styling? Share in the comments!

lucian-matis-fall-2012

More after the jump! [Read more…]

Fashion Ad Campaign, Ads, Canadian, Fall 2012, Lucian Matis

Toronto Fashion Week: Lucian Matis Fall 2012 Collection

13 March, 2012 Nelia

lucian-matis-fall-2012

Monday night marked my first time at a Matis show. Set at the beautifully ornate Fairmont Royal York Hotel ballroom, I could squint and almost pretend that I was at a show in Paris. Almost. Instead, I watched a young Canadian designer prove that you don’t have to look far to find jaw-dropping talent. It might sound corny, but seeing Lucian Matis Fall 2012 collection in person took my breath away…and quite possibly blew my mind from the amount of “WANTS” going through my head.

There was just so much good in Matis’ collection. No, there was so much EFFING AMAZING, that I can’t just name one thing. The intricate black lace with strategic pattern placement, gorgeous feathered skirts, dresses, and bunny ears, feminine cuts that would make anyone’s body look sexy and va-va-voom, well-executed croc-skin detailing on jackets…it was all so beautiful. Except…

…the pasties. Yes, the collection featured a lot of see-through designs on young models, but slapping white pasties on their breasts was akin to trying to cover up at a nudist beach – completely unnecessary. Alas, that’s a gripe with presentation, not the actual collection, which I really loved.

Lucian Matis is already well-known for his extravagant designs, but I truly believe that with this…more restrained Fall 2012 collection, he will surely be able to move on to the next level. What that next level might be? Perhaps an A-lister in one of his intricate stunners at an awards show? Couldn’t you just see one of his gowns on Cammy D, Zoe Saldana, or Goop?

In the meantime, I have got to figure out a way to get my hands on one (or all) of those lace dresses…before Matis becomes incredibly famous (and his clothes, completely unaffordable).

What did you think of Lucian Matis Fall 2012 collection? Are you as enthused as I am? Share in the comments.

lucian-matis-fall-2012

lucian-matis-fall-2012

lucian-matis-fall-2012

lucian-matis-fall-2012

Photo Credits: Jenna Marie Wakani (via Magnet Creative)

Events, Fashion, Fashion Week Canadian, Fall 2012, Lucian Matis, Toronto, Toronto Fashion Week

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WHO IS NELIA?

Nelia Belkova is a Toronto-based fashion and lifestyle blogger by night and a financial analyst by day. She loves to travel, read gossip sites, eat sweets, and cuddle up to her husband and her cat on the couch. Read More…

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