Today is a very special day…it’s Yorkdale’s 50th Anniversary, and I can’t believe that the sparkling “new” shopping centre has been around that long! To celebrate, Yorkdale collaborated with photographer and musician Bryan Adams to shoot an exclusive portrait series of several stylish and notable Torontonians, including Jeanne Beker, my fave Beckerman sisters, and Suzanne Rogers, among others, which will be released on Feb 26, 2014. 2014 will also mark the beginning of construction on Yorkdale’s newest, almost 300,000 square foot, $331 million expansion, and that means more amazing stores, better shopping experience, and an even bigger (and better) Yorkdale. But that’s not all!
“As part of the Golden Anniversary, Lucian Matis, one of Canada’s top luxury fashion designers, has created a glamorous golden evening gown exclusively for Yorkdale. Made of silk chiffon and French lace, the gown was delicately hand-sewn by Matis and took more than 85 hours to complete. The gown was photographed on Canadian supermodel Coco Rocha, the face of Yorkdale Style, for a special campaign celebrating the 50th anniversary of Yorkdale Shopping Centre, and will be on display at Yorkdale’s Guest Services until October.”
Pretty awesome, non? That dress, Coco, and the gilded (barely recognizable) tunnel – everything about this campaign is pure gold. Really looking forward to seeing that dress in person. Can’t wait!
On a personal note, I’ve had the honour and the pleasure of working closely with the incredible Yorkdale team over the last years, and I couldn’t be more proud to be a part of the Yorkdale Style Council. Happy 50th Birthday, dearest Yorkdale! You don’t look a day over 21!
Photo Credits: Yorkdale