In a world where vacuous starlets and reality TV idiots are widely celebrated, meeting someone as accomplished and as inspiring as Solange Strom is incredibly refreshing.

Solange Strom is a woman with a can-do attitude and a youthful, enterpreneureal spirit. A few years ago, a mom to two kids under the age of 4, Strom decided that she craved something more out of life. As a result of this craving, a company was born. L’Occitane – you might’ve heard of it? After turning the brand into one of the most well-known skincare lines in the world, Solange sold the company, and thankfully, got restless again.

Her new venture is called Beautyphica. Not a fan of cosmetic surgery, Solange firmly believes in using the right products for your skin, and before offering said products to her customers, she first has to be a fan herself. Beautyphica, though a Canadian company, has a very French approach to beauty – focus on skincare first, makeup second. Solange shared that she wants to make her customers feel beautiful on the inside, as well as out.

With a strong focus on exceptional skincare lines, Beautyphica finally offers Canadian (and US) shoppers, what for the longest time was nearly impossible to purchase in North America – über-exclusive International skincare brands (think Katima’A, Apot.Care, Lostmarc’h, Nuxe), well-known for their quality, “miraculous” results, and cult-like following, just a click or a phone call away.

Since customer service is one of the top priorities for the company, Beautyphica will offer free consultations, and with every purchase, consumers will be able to select 3 products through an exclusive trial program! Couple that with fast (and oftentimes free) shipping, and it’s easy to see why Beautyphica is already causing a stir among! With so much to offer, I hope that Beautyphica will soon become a premier shopping destination for North American beauty junkies. And with someone like Solange Strom at the helm, I am expecting nothing less.