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Beauty: Chopping it Off

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I’ve been staring at this photo of Keira Knightley for at least 10 minutes now, and I think I’m in love…with her hair and makeup. Of course, it helps that she looks the way she does, but also, I’m totally into those highlights, layers, red lip, lined eyes…so good! Well done, Allure! Well done!

And though I don’t have Keira’s stunning face, I am still loving my new shorter do, which was originally cut by the uber-talented Alain Larivee of John Frieda during TIFF, and then most recently by Fouad at the Tony Chaar Salon. I went from “past the boob” hair to “past the chin” cut, and I have never loved it more. There’s something really kick-ass about having shorter hair, and it feels really good, and fun, and free. It was almost as if I got a boost of confidence the moment my long locks hit the floor.

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More after the jump!

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Four Girls, Three Blogs, and Three Years of Style!

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Last week, a group of incredibly stylish Toronto lovelies took the Thompson Hotel Rooftop by a storm! Yes, I am talking about the Three Years of Style attendees…otherwise known as the readers and supporters of Style Blog, The Backseat Stylers, and The Souls of My Shoes – the three little fashion blogs that could.

Kim, Sharon, Tara, and I greeted our guests with fun swag bags, filled to the brim with goodies like Ardell eyelashes, eLUXE discount cards, essence cosmetics make-up, FLARE Magazine‘s August 2012 issue, Goody Double Wear elastics, John Frieda hair products, Nella Bella handbag hooks, Roots iTunes playlist redemption codes, Tweezerman tweezers, and Vitamin Water Zero. Pretty awesome, if I may say so myself.

Three Years of Style Swag Bag

Our guests came dressed to the nines, ready to face off for those coveted “Most Stylish” prizes. But even knowing the number of people that have RSVP’d for our little soiree ahead of time could not prepare us for the maelstorm of stylishness and beautimosity that ensued…even Thomspon Hotel’s rooftop management noted that they haven’t seen a group this stylish in a while! You all looked so good, that it was a really tough call to make. But after some deliberating, we chose our 4 most stylish.

Aya McMillan took home the grand prize consisting of a $250 gift card from eLUXE and a Nella Bella bag, while runners up Jessica Chiu, Liane Fong and Diego R each walked away with $100 from Danier Leather, Roots, and Yorkdale Shopping Centre.

Our last prize of the night – a coveted $550 LINE Knitwear leather jacket, generously gifted to us by designers John Muscat and Jennifer Wells, was a ballot draw, won by the luckiest girl in the world – Wendy Leung, who dashed other hopeful attendees’ dreams of winning that perfect fall piece.

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The rest of the night was a blur. I couldn’t have asked for a better group of bloggers friends to ring in another year of blogging with. Kim, Sharon, and Tara have been amazing blogger-buds and event wing-women to me over the years, and it felt awesome being able to celebrate our success together.

Additionally, seeing so many of you at our party, taking the time to support our blogs felt surreal, humbling, and just really incredible. I got to meet some of my lovely readers, hang out with bloggers and industry insiders that never fail to inspire me, and spend some time reflecting on the three amazing years, doing what I love, and sharing my passion with all of you. Whether you were at our party in person, or in spirit, thank you from the bottom of my heart! Thank you for making our blog birthday party fun and exciting, thank you for tuning in week after week, and thank you for supporting our blogs and our dreams! I hope to see you again next year!

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More photos after the jump!

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Beauty: John Frieda, and Billboards, and Samples…Oh, My!

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Sponsored Post

Last weekend, as promised, John Frieda hair care launched their fun live billboard campaign around Toronto, showcasing their salon-quality foam hair colour on real life models in billboard boxes. Having attended one such event at Sherway Gardens on Saturday, le bf and I watched as people stopped in their tracks to check out the gorgeous model in the box, rocking shiny radiant blonde tresses. Apparently, she’s never coloured her hair before trying John Frieda…and as someone who was able to really scrutinize her do, I can attest to her hair colour’s awesomeness. Seriously, it looked terrific!

Apart from showcasing what John Frieda foam colour can do, there were plenty of free sample vouchers given away to lucky shoppers. And if you weren’t one of the lucky few, but are still jonesing for a hair pick-me-up, you’ve come to the right place!

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Here’s the deal. The first 50 Style Blog readers* who input the code below on John Frieda Precision Foam Colour Canada Facebook page, will receive a special sample voucher to redeem One John Frieda Precision Foam Hair Colour Kit (value of $14.99). So if you want to add some shine to your hair this spring season, hurry up, grab the code below and get cracking. Because as they say…early bird gets her hair coloured for free. Ready, set, go!

Instructions and the code after the jump!

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Beauty: Girls’ Night In With John Frieda Precision Foam Colour

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Sponsored Post

I don’t know about you, but colouring my hair at home is not one of my favorite things to do. It’s messy, and the usual at-home hair colour kits don’t do a very good job. So when John Frieda hair care challenged me to try their new foam hair product, I wasn’t sure what to expect. The new John Frieda Precision Foam Colour promised to provide “salon-quality results” in 24 flattering shades, without the annoying drips and stains the usual home colouring kits leave behind. Luckily, my friend Aleyda wanted to freshen up her hair, and was up for the challenge.

After selecting her perfect shade, Al was ready to get started. Having coloured her hair at home for a while now, I knew she’d be able to tell me how good (or not) the product was, and I couldn’t wait to find out.

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The John Frieda Precision Foam Colour kit included a pair of salon-quality black gloves, a bottle of developer and colour agent, as well as a handy (and generous) bottle of after-colour conditioner, along with glossy (and very thorough) instructions.  It was clearly stated what we needed to do to achieve best results, and what actions we had to avoid altogether. I watched as Aleyda mixed bottles #1 and #2, tilting bottle #1 exactly 5 times (I’m telling you, the instructions were very specific). She then applied some lotion around her hairline, put on her fancy gloves, and we were ready to get started!

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Once the solution was mixed, it was time to foam it up! Instead of pumping, the instructions advised us to squeeze the bottle, and like magic (ok, not magic, but still pretty cool), the foam came out nice and foamy…and it smelled great too.

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Al parted her hair, and began to apply the foam to her roots first, moving on to the rest of the hair as she coloured.

Continue reading after the jump!

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