Over the years, I’ve bought several pieces from various H&M Conscious Exclusive collections, and I am happy to report that they are still well-loved and often-worn…in other words those pieces truly held up both in quality and style. This year’s H&M Conscious Exclusive collection is another treasure trove of airy dresses (both casual and special occasion), chic suiting, and cool accessories, all made from sustainably-sourced materials, such as organic silk and cotton, Tencel and recycled polyester.
“This Conscious Collection is a wonderful step towards meeting one of our main goals – to use only 100% recycled or other sustainably-sourced materials by 2030. Sustainability is one of our core values and while there is a lot of work going into this throughout the entire value chain, it’s always exciting to see the more consumer-facing campaigns really showcase our conscious way of thinking.” – Isak Roth, Global Sustainability Manager at H&M.
Personally, I think it’s great to see a fast fashion brand embracing sustainability. I truly hope that more brands join H&M’s commitment to use recycled materials, while creating better quality garments. Of course, the entire fast fashion business model seems to be counter-intuitive to this goal, but hopefully as consumers become more and more conscious of our spending choices, more brands will choose to improve on this as well. H&M Conscious Exclusive Spring 2019 Collection will be launching in select stores and online on April 11th, priced from $29.99 to $299.
More photos after the jump!