It’s become a bit of a spring ritual for me, waiting for the H&M Conscious Exclusive collection images to drop, knowing that I’ll most likely want it all (or at least the majority of the collection), and this year is no exception. As always, the Conscious collection is chock-full of perfect party frocks and standout accessories, all made of sustainable materials.
“For this year’s Conscious Exclusive collection at H&M, we thought not only about the look of the pieces, but also how they feel and sound. It’s a collection to please all our senses, and also our desire to be sustainable in everything we do,” says Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director. And while I don’t know how the 2017 collection feels and sounds, it sure does look amazing. Currently on my wishlist is the pink sequined cocktail dress, a pair of statement earrings made out of recycled glass and plastic, and a frilly frock with a delicate hand-drawn print. I am also contemplating several other pieces…but will have to see how they look in real life.
H&M Conscious Exclusive Spring 2017 Collection will be hitting the stores (and online) on April 20th, prices ranging from USD 12.99 to USD 399, and will include a selection of styles for kids and a set of fragrances for the very first time.
If you are in need of a few exceptional pieces to wear this spring/summer, then you must check out the lookbook images below. Share your thoughts in the comments.
More photos after the jump!