October is Breast Cancer Awareness Month, and to raise funds for this important cause, The Bay will be hosting the beautiful Elizabeth Hurley, spokesmodel for The Estée Lauder Companies’ Breast Cancer Awareness Campaign today, October 3rd at The Bay store on Queen St in Toronto. Accompanied by Estée Lauder’s grandson William Lauder, Elizabeth Hurley stopped by The Room at The Bay to kick off her visit to Toronto yesterday, and I got to hear first-hand just how passionate Hurley is about the cause.

To show its support, The Bay is launching an exclusive, limited-edition tote to benefit The Breast Cancer Research Foundation, and this month, the tote will be sold for $20 with a purchase of any fragrance or cosmetics, with $5 from every bag sold benefitting The Breast Cancer Research Foundation. Additionally, customers who purchase Pink Ribbon products from Estée Lauder, Clinique, Donna Karan Fragrances or Origins will get to meet Elizabeth and have their Pink Ribbon products signed, including The Evelyn Lauder and Elizabeth Hurley Dream Lip Collection, along with The Bay’s limited-edition tote.

If this sounds good, make sure to stop by The Bay today at 12pm, and support this wonderful cause!

Details after the jump!

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