Billabong – the name is almost synonymous with surfer clothing, no? Apparently – wrong. After attending Fall 2010 preview at the Yorkdale store last week, I realized that Billabong not only caters to surfer dudes, it has a fashionable side as well!

The first thing that caught my eye as I entered the store was a multi-color Portola cardiganwith fringe detailing – a super amazing boho piece, perfect for wrapping oneself during the cold winter nights. I knew I had to have it. Throughout the store, I spotted a few other cozy-looking cardigans, faux leather jackets, super cute black dresses, and a ton of on-trend accessories. Wait, at Billabong? Yup, at Billabong.

Other than Billabong, The Yorkdale location carries brands such as Element, TOMS, Nixon, Von Zipper and Dakine.

And of course, there are rows of bikinis. Bikinis and shorts that are available all year-round. So if you’re looking for one in the middle of January, Billabong is definitely a safe bet.

For guys and boys, the collection seemed to be a bit more grown up from what I remember. There are still plenty of hoodies and t-shirts to go around, but there are also classy button-ups and sweaters available for the dressier occasions. Another cool thing that Billabong store carries is Saxx underwear. It’s pretty great to see a small company with a great idea represented at a bigger store. Plus, guys seem to looove Saxx. If you don’t believe me, get it for your man, and see him rave about the…ahem…extra support.

Overall, I was pretty impressed with the Fall 2010 collection, and having worn my new cardigan around the house, I can’t wait to take it out for a spin in the real world! I’m definitely packing it for my upcoming trip and will share some pics after I come back. You may see more Fall 2010 pieces on Style Blog’s Facebook Page  HERE.

Now what about you, lovelies? Do you shop at Billabong? Let me know in the comments.

Huge thanks to Micki Benedetti for the invitation!