Approximately 20,000 elephants are killed every year for their ivory. Scientists and conservationists warn that at this rate, both African and Asian elephants will be extinct in the wild within our lifetime, which is a horrifying thought. What makes this worse is that ivory trade is not banned in Canada! Since 2018, Holt Renfrew raised more than $250,000 in support of #knotonmyplanet to benefit the Elephant Crisis Fund, a joint initiative of Save the Elephants and the Wildlife Conservation Network with the goal of ending the ivory crisis and secure a future for elephants. Last night, supermodel and Global Ambassador of #knotonmyplanet Doutzen Kroes along with Alexandra Weston, Divisional Vice President, Brand and Creative Strategy, Holt Renfrew hosted a cocktail party to celebrate the national charity shopping weekend – Sep 7 and 8, with the aim of raising another $200,000 for the Elephant Crisis Fund.

“We hope, through our retail platform and as a leader in the industry, to use our voice to further amplify the incredibly important conversation around saving the elephants and wildlife conservation as a whole,” said Alexandra Weston. “This is an incredibly rewarding partnership that everyone can be a part of and is creating positive impact in the world.”

If you love elephants and want to do something about this crisis, there are a few things you can do to help. You can shop the adorable limited edition #knotonmyplanet collection, including Kotn tees, sweatshirts, socks, and more ($20-$125) at Holt Renfrew stores and online, with 100% of the profits going to the Elephant Crisis Fund. You can snap photos of the elephant-inspired artwork at the Bloor St store and spread awareness to your friends and family. And you can sign this #IvoryFreeCanada petition to stop the ivory trade in Canada, because killing majestic creatures for the sake of a silly trinket is both cruel and pointless.

More photos after the jump!
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