I don’t think I’ve ever bought anything at Esprit before, but these ads, featuring Julia Restoin Roitfield and Daisy Lowe are making me pay attention! According to the company’s press release “Spring Summer 10, international lifestyle brand Esprit is revamped with a sensational celebrity campaign fronted by the beautiful Daisy Lowe as the fresh new face of edc by Esprit, and the stunning Julia Restoin-Roitfeld as the face of Esprit’s Women Casual range”. It’s the first time that Esprit uses celebrities for an ad campaign, and I must say that I definitely like their choice! Well, with the oh-so-stylish French Vogue Editor-in-chief’s daughter in tow, it looks like Esprit is in good company indeed. And as far as clothes go, I really like Daisy’s fringe vest! Will have to wait and see if the rest of the collection is just as fun!

Photo Credits: Esprit