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Levi’s Fall 2011 Preview

24 April, 2011 Nelia

Earlier this month, Levi’s team held a preview of their  Fall 2011 collection at the Thrush Holmes Gallery in Toronto. As an avid Levi’s lover, I was really excited to see what’s to come in the fall.  5 distinct lines were shown: 

Water<Less: Making jeans, and creating various washes of jeans is very water-consuming. Levi’s Water<Less jeans reduce water usage by an average of 28% per pair and up to 96% for some styles. Another cool thing about the Water<Less collection is that t-shirts and other articles of clothing are dyed with water which was used in creating the denim! Now that’s what I call multi-tasking.

Curve ID: You already know that I am a huge Curve ID convert, and for Fall 2011, the selection of Curve ID jeans is better than ever, with cool zip detailing, more silhouettes, and great new washes.

Commuter: The Commuter collection was hands down one of the coolest I have seen in a while. Designed for a downtown commuter, pieces from this collection are as comfortable as they are innovative, with large jacket pockets, 3M reflectivity, some are even water resistant, dirt repellant, and…wait for it…offer sanitized brand technology. A denim jacket that repels bacteria and can hold a u-lock? Pretty amazing!

Flare: The original flare was born in 1969 as part of Levi’s For Gals line, and for Fall 2011, the company is re-introducing the popular silhouette. The orange tab on the back pocket indicates a retro style brought back from the archives. Definitely on my must-buy list for fall.

Taper: For guys, the fall silhouette has an extended rise and a slim, tailored leg, offered in both denim and non-denim fabrics.

My favorite pieces from the lines included a cool denim tunic, retro flares, and the navajo-printed tops, which I could actually use right about now – too bad I’ll have to wait until fall to get my hands on them.

More after the jump!

[Read more…]

Fashion, Shopping Curve ID, Fall 2011, Levi's, Shopping, Thrush Holmes Gallery, Trends

Shopping: Levi’s Curve ID

14 March, 2011 Nelia

Last week, Johanne of Fashion in Motion and I were whisked away to the magical shopping playground of Yorkdale to try on some jeans from Levi’s Curve ID line, courtesy of Matchstick and Levi Strauss & Co. It was all very Pretty Woman meets Sisterhood of the Traveling Pants…only there were no ladies of the night, and we didn’t have to share the same old pair of jeans…Ok, so maybe it wasn’t exactly like PW or SOTP, but what it was…is awesome!

Thanks to my newfound denim fairy godmother (Yorkdale Levi’s manager Grace), I got measured to find out what type of Curve I am, and though the online quiz  deemed me a Demi, Grace said that I was probably more of a Bold. Based on the fitting, I got to try on a few different styles, both in Bold and in Demi – straight, skinny, skinny boot, and bootcut.

While trying on Bold Curve jeans, I found that, indeed, as Grace stated earlier, my assets (pun intended) popped more. With Bold, I found that the waist was higher and the jeans hugged me in all the right places, while making my “humps” stand out, a la JLo. They fit snug, but not too tight, with no gaping at the waist. 

Demi Curve was more demure on me than the Bold, less in your face, and more relaxed. I found that this fit really flattered my waist, made my legs look longer, while visibly shrinking my thighs. And since these jeans still fit me like a glove, hugging and enhancing in all the right spots, Demi Curve got my stamp of approval. 

Just out of curiosity, I tried to squeeze into a pair of Slight Curve jeans, with mixed results. My behind looked better than ever (in my eyes), but the resounding opinion of our Ya-Ya Denim Sisterhood was that it made my bum look smaller, not rounder. Either way, the waist on the Slight Curve pair was far too low for my liking, and as much as I loved the divine softness of the fabric, I had to let it go. For girls with smaller behinds and a straight figure, however, these would be just perfect. Alas, not for me.

Levi’s Curve ID fit program was specifically designed to enhance women’s figures and curves, not to hide them, with wonderful knowledge that not all women are made the same. And for that, I am sincerely grateful. It might take a while to find that perfect pair of jeans that you know you’ll love forever. But with friendly and knowledgeable service at Levi’s, there’s no reason why you shouldn’t stop by and check out the Curve ID line. And if you’re just too lazy to try on new jeans, here’s an extra incentive for you – the sales guys are super cute and helpful! Now get that gorgeous booty off the couch, and head on over to Levi’s for your very own Custom Fitting now! It might not change your life, but it will certainly change the way you shop for jeans…possibly forever.

If you would like to try Levi’s Curve ID for yourself, head on over to Elle Canada Facebook Page to enter their denim giveaway bonanza! Elle Canada will be giving away 1 pair of jeans daily for 1 month (March 14th-April 12th). Amazing, right? Best of luck, and if you do end up falling in love with Curve ID, make sure to drop me a line!  

Fashion, Shopping Curve ID, Elle Canada, Jeans, Levi's, Matchstick, Shopping, Yorkdale

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WHO IS NELIA?

Nelia Belkova is a Toronto-based fashion and lifestyle blogger by night and a financial analyst by day. She loves to travel, read gossip sites, eat sweets, and cuddle up to her husband and her cat on the couch. Read More…

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