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H&M Conscious Collection

3 February, 2011 Nelia

This morning, when I first got these photos of H&M’s new collection – H&M Conscious, I had to do a double take. Natasha Poly, white-heavy garments, romantic and pretty. Doesn’t it remind you of Dolce & Gabbana’s Spring 2011 show? Same model, similar-looking clothes…but much cheaper and sustainably made. Love it so much! Once again, I can’t wait to see all these pieces in stores!

Here’s what H&M had to say about this collection:

“Sustainability is a long-term trend at H&M. This April H&M, as part of its focus on sustainability, will introduce Conscious Collection, an ongoing range for women, men and kids, made from environmentally-adapted and greener materials such as organic cotton, Tencel® and recycled polyester. H&M’s designers have been inspired by different shades of white, one of the most important colours this spring. A minimalist, tailored look is combined with romantic lace, Broderie Anglaise, frills and draping. The Conscious Collection will be on sale in all H&M stores from April 14th.”

Photo Credits: H&M

Fashion, Shopping Concsious Collection, Dolce & Gabbana, dresses, Good Cause, H&M, Models, Natasha Poly, Shopping, Spring 2011

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Nelia Belkova is a Toronto-based fashion and lifestyle blogger by night and a financial analyst by day. She loves to travel, read gossip sites, eat sweets, and cuddle up to her husband and her cat on the couch. Read More…

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