This morning, when I first got these photos of H&M’s new collection – H&M Conscious, I had to do a double take. Natasha Poly, white-heavy garments, romantic and pretty. Doesn’t it remind you of Dolce & Gabbana’s Spring 2011 show? Same model, similar-looking clothes…but much cheaper and sustainably made. Love it so much! Once again, I can’t wait to see all these pieces in stores!

Here’s what H&M had to say about this collection:

“Sustainability is a long-term trend at H&M. This April H&M, as part of its focus on sustainability, will introduce Conscious Collection, an ongoing range for women, men and kids, made from environmentally-adapted and greener materials such as organic cotton, Tencel® and recycled polyester. H&M’s designers have been inspired by different shades of white, one of the most important colours this spring. A minimalist, tailored look is combined with romantic lace, Broderie Anglaise, frills and draping. The Conscious Collection will be on sale in all H&M stores from April 14th.”

Photo Credits: H&M