If you’ve been impatiently waiting for the new Yorkville CHANEL boutique to finally open its doors, I have some very good news for you – THE WAIT IS OVER! Tomorrow is the official opening day of the stunning new boutique, with two floors of CHANEL goodness on display. I was one of the lucky few to get a sneak peek of the store today and it’s magnificent! Designed by long-time CHANEL collaborator Peter Marino, the new boutique is a vision to behold. Everything from carpeting to tweed couches to product displays is so uniquely CHANEL, with many elements inspired by Coco Chanel’s Parisian apartment.
There are two salons dedicated to Ready-to-Wear collections, and four accessories salons, featuring a selection of shoes, handbags, small leather goods, eyewear, as well as CHANEL Watches and Fine Jewellery. Near the elegant stairwell, a commissioned art piece by Jean-Michel Othoniel demands your attention – a larger than life white and gold beaded 3-D pearl necklace cascading through the staircase, similar to the one at the ave Montaigne boutique. Smaller art pieces can be found all around the boutique, like little treasures waiting to be discovered.
The breathtaking new CHANEL boutique feels like a little bit of Paris in Toronto, and I had a very hard time leaving. I probably sat in every single chair and on every single couch, pretending that this is my new home, filled to the brim with CHANEL and most spectacular furniture. One can only dream!
The boutique will open its doors on Friday, November 17th at 98 Yorkville Avenue, just in time for holidays. Happy Shopping!
More photos after the jump!