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Discover CHANEL: CHANEL Handbag Factory

7 April, 2015 Nelia

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On the final day of the Discover CHANEL program, my fellow bloggers and I were whisked away to a super-duper secret location outside of Paris to visit the CHANEL Handbag Workshop…aka the place where the brand produces their timeless bags. It was the very first time that CHANEL had invited bloggers to visit this workshop, and I can’t explain just how lucky and grateful I felt to be able to see and experience the step-by-step process from development to quality control.

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After being greeted by a giant CHANEL bag installation in the lobby, we were ushered into the room where the development phase takes place. With prototype bags lining the walls, sketches and photographs strewn across a table, we were told that this was the first step in creating a bag. Sketches come to life as prototype bags, before it’s decided whether they’ll actually be produced. With 6 collections per year, this is a busy place, where a bag can go from sketch to production in days.

Moving on, we stopped by the raw materials and hardware rooms. One was full of various skins, leather, and signature chains, while the other had trays of iconic CHANEL bag closures that are put through stringent testing, along with chains and leather, to ensure the highest quality and durability. Being in the raw materials room was so tempting…I was dying to create my own bag out of all the components on hand.

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Next, we popped into a room where leathers like lambskin, calfskin, and others are carefully inspected under special lights that mimic daylight. Each piece has to look and feel perfect before it’s allowed to continue on to production. There’s zero tolerance for imperfections, as expected.

After the hardware and the leather have been thoroughly checked and tested, the next stage of production is cutting. There are three different ways that CHANEL bag patterns are cut: by hand, digitally, or using special metal plates. We watched various methods at work, fascinated by the amount of accuracy it takes to cut those patterns. When dealing with hand-cut exotic skins, precision is even more important, to ensure a symmetric end result, and zero imperfections.

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The most fascinating room of all was the assembly/production room, where CHANEL craftspeople split leather (to make it thinner and smoother), assembled bags, stitched and hammered. It takes 4 to 5 years for each specialist on the site to learn how to perfectly master the techniques necessary for the manufacture. Those working with exotic skins wear masks and gloves to ensure that no droplets mark the delicate surface, even going so far as to use plastic wrap on top of skins to protect them further.

What I learned in the assembly room is that CHANEL bags are actually put together using one of two methods: inside-out, and molded techniques. Most iconic bags are made using the inside-out method, where all of the components of the bag are stitched inside-out like a Ready-to-Wear piece, so that the stitches are on the inside when the bag is turned the right side out. The body and base are brought together with the “bag in bag” technique: the interior bag is mounted inside the exterior bag, assembled by hand, and ensuring a luxurious finish inside and out.

When working with more delicate materials like alligator, and turning the bag inside-out is not an option, the moulding method is used. The outer part of a bag is put together around a mould, and hand-stitched, before the inner flap can be dropped in and stitched together with the outer flap.

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All in all, it takes over 180 manufacturing operations to create one iconic bag, with 80% of the total production time spent on the assembly table. Once the bag is finished, it is then sent to the quality control room, where a team of testers painstakingly check each bag by hand. But thanks to the attention paid in all the other parts of the manufacturing process, the success rate is very high, and most bags that reach this phase of production meet the CHANEL standard.

This room was amazing, as we were faced with rows upon rows of finished CHANEL handbags everywhere – what fashion dreams are made of! And just like that, our magical tour was over. Talking to the passionate craftspeople, seeing the extensive step-by-step process, and learning just how much work and intricacy goes into each and every CHANEL bag made me appreciate the few bags that I do own that much more…and fuelled my desire to run to the nearest CHANEL boutique right after our visit. These bags are truly investment pieces that never go out of style, and knowing that they are made with so much love and attention to detail makes them that much more special.

This was the last day of the Discover CHANEL program – three unforgettable days spent with my favourite luxury brand in my favourite city. From the fitting at ave Montaigne, to the breakfast at Brasserie Gabrielle, to Mademoiselle’s apartment, to the CHANEL handbag factory outside of Paris…it’s definitely one experience I will never forget. And I truly hope that my recaps of the program gave you a fun little glimpse into the beautiful world of CHANEL, so that you could discover it along with me. Thanks for reading, and share your thoughts in the comments!

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More images after the jump!
[Read more…]

Art, Fashion, Shopping, Travel Art, Bagaholicboy, Beckerman Sisters, Chanel, CHANEL 11.12 Bag, CHANEL Exotic Skin Bag, CHANEL Factory, CHANEL Girl Bag, CHANEL Iconic Bag, CHANEL Iconic Handbag, Columbine Smille, Discover CHANEL, How CHANEL Bags Are Made, Making of a CHANEL Bag, Paris, Shopping, Travel

3 Bags and 3 Muses in CHANEL’s Latest Ad Campaign

3 March, 2015 Nelia

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If you’ve been waiting for that promised ad campaign, featuring Kristen Stewart, Vanessa Paradis, and Alice Dellal, your patience has finally been rewarded, because CHANEL released these images of the new (and not so new) CHANEL handbag muses, wearing three iconic bags from the brand. Shot by Karl Lagerfeld, these images feature some of the coolest it-girls around, and I have to say that I’m obsessed with Vanessa’s photo, especially since she’s not a twenty-something ingenue. I love that Karl continues to work with her, and that she continues to be the face of CHANEL many years later.

The idea behind the campaign was to feature each woman with a CHANEL bag that best embodies her – Vanessa with the Girl, Alice with the Boy, and Kristen with the 11.12. As a huge fan of the brand, I do find all three bags dreamy, but if I had to choose one, it would be the Boy. Besides the romantic story behind the name of the bag, I love how easy that bag is…how it can be dressed up or down, with a comfy strap that can be worn cross-body, or on the shoulder…CHANEL Boy Bag is definitely a fave of mine.

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If you were curious about what the three muses had to say about their bag choices, here’s a little insight into their faves!

Dellal on the Boy: “Since discovering the Boy, I have found it a permanent fixture in my wardrobe. It’s a ‘fuss-free’ bag; it is very modern! The Boy bag was my first job with Chanel, it was the beginning of a unique journey.”
Kristen Stewart on 11.12: “For me, the iconic handbag (the 11.12) is just like the house of Chanel, fundamental and modern, two qualities not usually shared.”
Vanessa Paradis on the Girl: “I like the fact that it blends in with clothes or against the skin with infinite gentleness.”

And there you have it…three CHANEL muses, with three stunning CHANEL handbags. Which one is your fave? Share in the comments.

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More photos after the jump!
[Read more…]

Celebrity Fashion, Fashion, Shopping Ads, Alice Dellal, Alice Dellal CHANEL, Celebrity Fashion, Chanel, CHANEL 11.12 Bag, CHANEL Boy Bag, CHANEL Girl Bag, Karl Lagerfeld, Kristen Stewart, Kristen Stewart CHANEL, Shopping, Vanessa Paradis, Vanessa Paradis CHANEL

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WHO IS NELIA?

Nelia Belkova is a Toronto-based fashion and lifestyle blogger by night and a financial analyst by day. She loves to travel, read gossip sites, eat sweets, and cuddle up to her husband and her cat on the couch. Read More…

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