When I first got introduced to Bastide last year, I was immediately smitten. Not only do the products smell like heaven and work like a charm, the beautiful packaging makes me smile every time. Last month, I attended the celebration of the chic new Bastide counter at Holt Renfrew Yorkdale, with the world-renowned hairstylist and co-founder of Bastide, Frederic Fekkai in attendance. As someone who’s passionate about natural beauty, Fekkai along with his wife, Shirin von Wulffen, acquired and re-launched their favorite heritage brand from Aix-en-Provence – Bastide, a beauty and lifestyle brand inspired by the “wellness philosophy of Provence and founded on a commitment to artisanship and to clean, toxin-free living”.

If you’re not familiar with Bastide, you should know that the brand does not test on animals, avoids ingredients like parabens, silicone, and sulfate, relying on mostly natural ingredients instead. The brand’s hand and body lotions for example, are formulated with Provence honey, olive oil, and calendula, made with 97% ingredients of natural origin, and leaving even my uber-sensitive skin feeling soft and smooth, without irritating it. All products are created in Provence by Bastide Beautisans – expert artisans with generations of expertise in oils, soaps, lotions, and natural beauty. And to top it all off, the brand embraces sustainable packaging, using recyclable glass and paper instead of plastic. Bastide is truly a feel-good brand to support, and I am so happy to be able to find a wide selection of their lovely products at Holt Renfrew.

Are you familiar with Bastide products? Share your thoughts in the comments.

Photo Credits: Jenna Marie Wakani