1. Avène Tolérance Extrême Set (on sale $27.99) 2. philosophy shimmering snowlace ($22) 3. Filorga Coffret Noël Time ($105) 4. Avène Triacnéal Expert 5. Bioderma Gift With $30 Purchase (free) 6. Benefit Beauty & The Bay ($49) 7. Paul & Joe Cat Lipstick ($21) 8. Avène Hydrance Optimale Rich set (on sale $29.99)

This is not a drill! beautyBOUTIQUE by Shoppers Drug Mart has a crazy number of really great Black Friday deals on offer – from discounts on various products (like my HG skincare brand Avène!) to amazing gifts with purchase. And that’s not all – this weekend is probably my fave time of all – the Spend Your Points PLUS Event, when you can use your hard-earned points to buy presents for your loved ones (or yourself) and get points back at the same time to redeem for more presents later on. It’s just a smart way to shop!

My plan of attack is to stock up on my personal essentials like Avène products for my super sensitive skin (Triacneal Expert, Hydrance, and Tolérance), earn points on these discounted items, and then use the points this weekend to buy pretty gift sets for my friends and family, earning extra points…and then use the extra points from this weekend to buy snacks and candy for our Ugly Christmas Sweater Party. Sorry if it’s confusing, but I take my Optimum points very very seriously. Also, if you use the Shoppers Drug Mart app (and if you’re not, you are seriously missing out), there are lots of personalized coupons waiting to be loaded, which of course adds up to more points and more savings. And just in case this sounds sponsored, it totally isn’t…and I’m just a slightly rabid points collector and I can’t even tell you how many free Avène products I’ve redeemed for this year alone!

Are you a crazy Optimum points collector? Share your strategies in the comments and happy shopping!