Last night, Paris was the place to be! Beautiful celebs like Audrey Tautou, January Jones, Freida Pinto, Astrid Bergès-Frisbey, Olga Kurylenko, Alice Dellal, Mélanie Doutey and Lou Lesage gathered in the city of lights to celebrate the launch of the Isabel Marant pour H&M collection. Guests at the celebration got a chance to shop the collection early and some came decked out in coveted pieces from the highly-anticipated collaboration that will be available for the mere mortals like us on November 14th!
“We wanted to present the collection in a way that felt real and casual, not a red-carpet extravaganza: this is how I see my work. I design for everybody and am constantly inspired by the world I see around me, so it felt natural to have an urban setting as the backdrop of the event. And it had to be Paris, because the city is part of my DNA,” shared Isabel Marant.
“This street celebration was the perfect way to launch a collection that oozes the energy of cool Parisian style. It felt optimistic and real: a reflection of Isabel Marant’s knack for urban sophistication and bohemia. I think the collection for women, men and teen captures her spirit and I hope our customers are as excited as we are for the launch,” said Margareta van den Bosch, Creative Advisor at H&M.
And while we weren’t in Paris to celebrate the launch of Isabel Marant pour H&M, these images of happy models, confetti falling from the sky, and celebs looking gorgeous in their Isabel Marant pour H&M gear definitely convey the feeling of fun and excitement that surely permeated the air that night. Now the countdown REALLY begins…Less than a month to go. What’s your shopping strategy for this one? Share in the comments…and don’t forget to scroll down for more photos from the party.
More after the jump!