For months now, I’ve been walking by the giant orange Hermès box at 100 Bloor St West eagerly awaiting the opening of the huge new store, and on Tuesday I finally got a chance to see it for myself. Airy, bright, beautiful, and spanning two storeys, the new boutique is certainly an upgrade from the more quaint location just down the street. The magnificent oval staircase with leather-lined handrail is the centerpiece that stuns and awes when you first enter the store, but the meticulously curated “universes” of the boutique are what make this Hermès location really shine. From the exquisite tablescapes, to cozy (in a luxuriously Hermès way, of course) sitting areas, to rare bags on display, this boutique is beyond a doubt a special place to shop. I still have much left to explore, since on preview day, the store was packed to the brim with stylish guests, but I am planning on making a leisurely stop later this week.
After the sneak peek of the beautiful new store, the guests in attendance were shuttled off to a private after-party at Evergreen Brickworks, where a magical winter wonderland complete with ice-skating, games, and a surreal pastel-rainbow-like landscape was created. I wouldn’t be embellishing if I said that it was one of the best parties I’ve attended this year. We danced, ate cotton candy and foie gras, indulged in champagne…and Champagne Papi!!! That was the ultimate surprise – just as we thought the party couldn’t get any more fun, we noticed people gathering near the stage, and so we joined in, only to be treated to an intimate performance by Majid Jordan and Drake! We even got a little standup routine from the latter, who jokingly scolded his mom for not wearing Hermès to the party. Drake is reported to be quite the Birkin collector, so the brand love is real. Needless to say, having Drake sing right into my face, just feet away from me was an experience I won’t soon forget.
Several sightings of rare Birkins later, we were back on the shuttle to Bloor Street, and ready to call it a night. And what an unforgettable night it was to celebrate the arrival of the bigger and better Hermès boutique in Toronto! If you’re a fan of the brand (not unlike Drake), please do yourself a favour and stop by the boutique to see its beauty in person. You never know who you might run into!
More photos after the jump!