CHANEL Spring/Summer 2017 Ad Campaign

If you’ve been patiently waiting for the “Data Center” CHANEL Spring/Summer 2017 collection to arrive in stores, today is the day…the pre-collection hits the stores! Which means we still have to wait until March for Spring/Summer 2017 collection to arrive. But you can still enjoy the colourful and playful ad campaign shot by Karl Lagerfeld, featuring that coveted (and adorable) robot minaudiere.

“The silhouettes combine striking pieces and an accumulation of pieces of fine jewellery. A silk jacket with a hypnotic print is embellished with sautoirs and necklaces in white or yellow gold, diamonds and multi-colour cultured pearls, and with rings and earrings in white gold and diamonds, from the Plume de CHANEL, Sous le signe du Lion, Camélia and Ruban collections. The high-tech aesthetic of two J12 watches in white ceramic completes the look.

A series of resin and silvery metal cuffs accessorise a patent leather jacket worn with the BOY CHANEL handbag, the iconic House handbag revisited here in a perforated white leather version. A fanny pack nonchalantly clashes with a multi-colour cotton tweed jacket and skirt ensemble worn with a yellow crêpe de chine blouse.”

I’m going to be popping into my local boutique today to check out some of the pieces from the pre-collection in person, but what I’m really excited about are those camellia sunnies, though if you had a chance to peruse the CHANEL app, you probably have seen the really cool jewelry from Spring/Summer 2017 pre-collection too. Being good is going to be very, VERY hard today.