ALDO’s ad campaigns never disappoint, and this one’s no exception. The fun and colourful images make me forget about this rainy week, and transport me to balmy summer days, when we can fire up the BBQ, lounge by the pool, and wear shorts and sandals!
And speaking of sandals…I’m obsessed with more than one pair of ALDO shoes right now. From their gorgeous ALDO Rise x Preen collab, to the cut-out ankle booties, to some plexiglass heels, I want them all! Oh…and let’s not forget about accessories! How cute are those pixelated sunglasses? I want one of each, please!
What do you think about ALDO’s Spring 2013 ad campaign? Any shoes that caught your eye? Share in the comments.
More after the jump!
Photo Credits: Aldo
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Ad campaigns have always been given a bad reputation for having models, or celebrities, being too: revealing and sexy, in their photos. Aldo released their spring 2013 ad campaign which included their shoes and accessories collections. The ads display the models as: fun, sensual, and basking in the spring season. The ads are not racy, but they are contemporary in their ideas of placement for the models, clothing for the models, and different camera angles. They are also aware on how to make each product stand out effectively, to grab the viewer’s attention.
This ad campaigns overall reflects on what their mission statement includes, which is “high-quality fashion footwear, leather goods, and accessories”. They also hope to make the customer feel good with their products, and that is what can be seen within their spring 2013 ad campaign. Aldo is also able to satisfy their external publics, the customers, and provide trendy shoes and accessories at a rapid pace.
You can find Aldo’s mission statement within their website:
http://www.aldoshoes.com/ca-eng/about
An article and blog about past ad campaigns that were deemed as too racy:
http://www.trendhunter.com/slideshow/controversial-ads-top-list-racy-indecent-cluster%235
http://www.huffingtonpost.com/2013/02/27/controversial-celebrity-ad-campaigns_n_2767593.html%23slide=2156894