I don’t know about you, but colouring my hair at home is not one of my favorite things to do. It’s messy, and the usual at-home hair colour kits don’t do a very good job. So when John Frieda hair care challenged me to try their new foam hair product, I wasn’t sure what to expect. The new John Frieda Precision Foam Colour promised to provide “salon-quality results” in 24 flattering shades, without the annoying drips and stains the usual home colouring kits leave behind. Luckily, my friend Aleyda wanted to freshen up her hair, and was up for the challenge.
After selecting her perfect shade, Al was ready to get started. Having coloured her hair at home for a while now, I knew she’d be able to tell me how good (or not) the product was, and I couldn’t wait to find out.
The John Frieda Precision Foam Colour kit included a pair of salon-quality black gloves, a bottle of developer and colour agent, as well as a handy (and generous) bottle of after-colour conditioner, along with glossy (and very thorough) instructions. It was clearly stated what we needed to do to achieve best results, and what actions we had to avoid altogether. I watched as Aleyda mixed bottles #1 and #2, tilting bottle #1 exactly 5 times (I’m telling you, the instructions were very specific). She then applied some lotion around her hairline, put on her fancy gloves, and we were ready to get started!
Once the solution was mixed, it was time to foam it up! Instead of pumping, the instructions advised us to squeeze the bottle, and like magic (ok, not magic, but still pretty cool), the foam came out nice and foamy…and it smelled great too.
Al parted her hair, and began to apply the foam to her roots first, moving on to the rest of the hair as she coloured.
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One thing that threw us off a little was how unlike the instruction photo Al’s hair looked. The model in the picture had hair with lots of white foamy foam in it, while in our bathroom, the foam just didn’t look as fluffy, as we expected. After a little digging, I found out that the lighter the hair colour, the lighter (and whiter) the foam is. And since Al’s shade of choice was 2N (one of the darkest ones out there), the foam became less visible to the eye. So, please don’t worry if that happens to you – even if you can hardly see it, the foam still lasts for about an hour.
Once Aleyda’s hair was completely covered with foam, it was time for some girl-time, banana chocolate cake, and 30 minutes of letting it all soak in. Because John Frieda Precision Colour is a foam product, there really were no drips to speak of, and no mess to clean up afterwards.
Quick 30 minutes later, Al rinsed her hair, put some after-colour conditioner to “seal-in her colour”, and we were ready to check out the results.
Before using John Frieda Precision Foam Colour, Al’s hair was dull, with old red highlights and a few grey hairs poking out. After our at-home-hair-colour-adventure, there were no greys or old highlights in sight. Her hair looked shiny, healthy, and radiant. And though she did feel that her hair felt a bit coarse after blow-drying it, a little Frizz-Ease serum solved that problem in a flash.
Overall, Aleyda really enjoyed using John Frieda Precision Foam Colour. As promised, it was very easy to apply, it made greys disappear, and there was no mess to clean up afterwards. Easy, peasy. And though Al’s hair did not get as foamy, as the instruction photos suggested, it didn’t seem to affect the way her hair looked after application, so don’t be alarmed if the same thing happens to you. John Frieda Precision Foam Colour ($14.99) is available at Shoppers, Walmart, as well as these nationwide retailers.
If you’re curious about trying John Frieda Precision Foam Colour for yourself, swing by Sherway Gardens Mall (near Scotch & Soda) this Saturday, March 10 & Sunday, March 11 to see a special John Frieda Precision Foam Colour billboard & receive complimentary samples from John Frieda hair care (while supplies last). If you’re on Twitter, hashtag is #JohnFriedaFoam. You should also follow John Frieda on Facebook for upcoming news…and freebies!
So tell me, have you tried Precision Foam Colour yet? Did you like the results? Share in the comments!