Estée Lauder’s just announced the addition of Liu Wen and Constance Jablonski to their brand ambassador roster. And though Jablonski is the first French girl to ever land an Estée Lauder campaign, I am mostly excited that the brand signed their first Chinese model to represent them…like ever! Aerin Lauder said, “Estée Lauder has always searched for global beauties that define a generation. Constance and Liu Wen are the beauties of our time. Both models have quickly captured the attention of the fashion and beauty world.”
I am glad that Estée Lauder, the brand that is known for such ambassadors as Gwyneth Paltrow, Hilary Rhoda, Carolyn Murphy, and Elizabeth Hurley, is finally introducing some diversity to their campaigns. Small step, but one that makes me just a bit more hopeful.
Photo Credits: TFS