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Joe Fresh Thin Thin Thin No More?

17 March, 2010 Nelia

As a new Joe Fresh convert, I’ve been checking out their website and blog to see if there are new product photos, etc., when I came across a comment by a woman unhappy about the use of “thin thin thin!” models in Joe Fresh ads. The blog’s response was “watch our Fall 2010 fashion show on March 31 – I think you’ll like the diversity you see!”.

Is Joe Fresh going to have average size models work their runway for Fall 2010 collection? I wonder if the diversity will be represented by many sizes, as well as races. Though I think it’ll take a very long time, before the size/race issue is issue no more in fashion industry, another brand taking a tiny step in the right direction is mighty encouraging. As I am attending Joe Fresh Fall 2010 show on March 31, I will report back on what I see there. Hoping for the best.

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Events, Fashion Fall 2010, Joe Fresh, LG Fashion Week, Size Matters, Toronto

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Got questions, concerns, or suggestions? Send them over to Nelia at styleblog.ca@gmail.com!

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Nelia Belkova is a Toronto-based fashion and lifestyle blogger by night and a financial analyst by day. She loves to travel, read gossip sites, eat sweets, and cuddle up to her husband and her cat on the couch. Read More…

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