Joe Fresh Thin Thin Thin No More?

As a new Joe Fresh convert, I’ve been checking out their website and blog to see if there are new product photos, etc., when I came across a comment by a woman unhappy about the use of “thin thin thin!” models in Joe Fresh ads. The blog’s response was “watch our Fall 2010 fashion show on March 31 – I think you’ll like the diversity you see!”.

Is Joe Fresh going to have average size models work their runway for Fall 2010 collection? I wonder if the diversity will be represented by many sizes, as well as races. Though I think it’ll take a very long time, before the size/race issue is issue no more in fashion industry, another brand taking a tiny step in the right direction is mighty encouraging. As I am attending Joe Fresh Fall 2010 show on March 31, I will report back on what I see there. Hoping for the best.