Today is the launch of Cirque 21 collection from Forever 21’s new in-house designed line TWIST! I wonder how good this new collection is. The lookbook is definitely cute, but really does not look all that special and kinda reminds me of other Forever 21 items they have in stores already. The only item that I think of getting is the Miu Miu inspired dress (above). Other than that, will have to wait and see.
Read the TWIST press release after the jump!
Forever 21 to launch in-house designed collection TWIST this Fall!
Forever 21, Inc. is set to launch an original in-house designed Collection called TWIST, inspired by Young Hollywood. Each month Forever 21’s Los Angeles design team will create new limited edition collections with exciting themes, providing consumers with a stream of fresh and inventive fashions to keep up with today’s rapidly changing trends. “We design for fashion enthusiasts,” says Betsy Zanjani, the Vice President of Design. The essence of the TWIST collections will be to take all the fun and fantasy of dressing and bring it to the Forever 21 stores exclusively.
In order to reach Forever 21’s fast fashion consumer, TWIST will be the featured trend statement in all of Forever 21’s top doors, as well as online at www.forever21.com. The first TWIST introduction, called Cirque 21, will hit stores at the end of July. Designed with a Big Top Circus theme, Cirque 21 will be rich with whimsical prints, original art graphic tees, and a carnival-bright color palette. The TWIST collection will continue to roll out with a new theme every four weeks, featuring 45-55 new styles, from belted trench coats to bustier dresses and tiered minis. The limited edition of these collections will add a whole new level of excitement to the Forever 21 mix.