Color me super-impressed! My fave fast fashion retailer H&M is stepping up its design game. Launching on April 12th in around 100 stores worldwide* is H&M Conscious GLAMOUR Collection, featuring mind-blowing dresses, and separates for an H&M addict (like myself) with glam things to do, people to see, parties to attend…or for the lack of glam parties…to strut around the house feeling oh-so-pretty.
“To celebrate the rise of glamour, H&M has created the Exclusive Conscious collection of red-carpet looks that have all been made from more sustainable materials like organic cotton and hemp, and recycled polyester, as part of H&M’s Conscious initiative. The glamorous collection shows the diversity of what has become possible with greener fashion, with each outfit an individual style that stands on its own, to reflect the scope of red carpet fashion today.”
My jaw pretty much dropped to the floor when I first laid eyes on the ruffled dress above…I mean…Carrie Bradshaw in Paris came to mind immediately…and I knew then and there that I needed to have that dress (along with half of this collection). H&M Conscious Glamour Collection has already been worn by Oscar-nominated actresses like Michelle Williams and Viola Davis…as well as Kristin Davis (there’s the SATC connection!), and Amanda Seyfried. And now I’m literally counting down the days until I’ll be able to get my claws into a few of these gowns…Forget wedding planning! April 12th can’t come soon enough.
What do you think about H&M Conscious Glamour Collection? You have to love it! You love it, right? Right? Share your thoughts in the comments.
*H&M Conscious Collection will be available at the Eaton Centre in Toronto, as well as select stores in Vancouver and Montreal
More after the jump!