Shopping: Joe Fresh Trench Coat

Lately, I’ve decided to spend more money on quality pieces, and to build up the classics in my wardrobe. As I already have a classic beige trench (alas a bit raggedy by now, but I am not throwing it out), I’ve been on the lookout for a black one for a little while now. And after scouring the likes of Club Monaco (lovely, but not the fit I want) and Burberry (lovely, but not affordable at the moment), I was about to give up and head on over to my local Zara or H&M, when I accidentally stumbled upon this photo of a Joe Fresh trench. Granted, Joe Fresh is not a brand known for its quality or workmanship of their pieces, but at $49 I had to give it a try.

After driving to the St. Clair West location, worrying that there wouldn’t be any black trenches left, I was greeted with a full rack of trench coats waiting to be tried on! When it’s meant to be, it’s meant to be. I grabbed the trench, and immediately loved the texture of the fabric, and the quality of the lining. The fit was also, surprisingly great, which, in my opinion, makes this coat look way more expensive than its $49 price tag! I loved the length of the coat, as well as the detailing. Because of all this, I waived my “no more cheap crap” rule and bought my first Joe Fresh piece.

Wore it today, and already got 2 compliments on the subway, coming to work. I think I am a Joe Fresh convert. At least for basics that is. While in store, I also saw a bunch of cute pjs, tees, and skirts. But since I was on a trench mission, I didn’t “waste” my time oggling other pieces. But I will surely be back soon!

Photo Credits: Joe Fresh

Hermione for Burberry


She’s only 19, yet she already has a Burberry campaign by Mario Testino under her belt. Emma Watson’s red carpet choices in the past couple of years never failed to inspire, and unlike some of her peers this Brit always dresses age-appropriate and never tacky *cough* Heather Graham *cough*.

Most know her as Hermione of the Harry Potter franchise, but in this campaign, she’s looking much more grown up, stylish and somber. Great choice, Burberry!

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