H&M Divided Fall 2010 Lookbook

What do you think about H&M’s new Fall 2010 lookbook? The campaign features models Abbey Lee Kershaw, Karmen Pedaru, Patricia van der Vliet, Bastiaan Ninaber, and Josh Beech. I’ve seen most of the pieces in stores already, so if you’re after that McQueen-ish dress or that leopard print top, check out your local H&M for availability. To be honest, I am a bit underwhelmed by these photos. Perhaps due to the fact that I don’t want to even think about Fall yet, but also because I don’t see anything exciting featured in this campaign. Maybe it’s just me?

Photo Credits: H&M