LG Fashion Week: Joe Fresh Fall 2010

As anticipated, Joe Fresh showed some diversity on the runway in his Fall 2010 fashion presentation. Well, if you can call one very famous normal-sized girl and one older supermodel among a sea of very skinny girls, diversity…then the show succeeded. It was insane how packed the showroom was! Everyone wanted a peek at the now-infamous Crystal Renn. As did I! No offense to Kirsten Owen, but Crystal was the main attraction for moi.

I wasn’t surprised, however, when I realized that as many things in the fashion world, Crystal’s plus-sizedness was greatly exaggerated! Sure, the girl has curves, and no she doesn’t disappear miraculously when she turns to her side (seriously, one of the girls was flat…as in paper thin…could barely see her sideways)…but having seen her fat rolls in magazines, I am afraid that someone has been playing with Photoshop, because there’s no way this girl, who is sold to us as a size 12 is a size 12! From what I could gauge, she’s probably a 6-8, but of course, given that most of the girls at LG Fashion Week were size negative triple zero, Crystal did stand out – in a good healthy way. And no, I don’t mean “healthy” as in fat, I mean “healthy” as in healthy. Apart from her weight, however, one might note that the girl is gorgeous! Beautiful eyebrows, thick, shiny hair, good confident stride, and those cheekbones! Those cheekbones could cut you if they didn’t like you! It totally makes sense why she’s in every major magazine this year!

As for the clothes, there were many pieces that I liked: long chunky knits, some very cute office-appropriate separates, a velvet dress, and flat studded boots. Prices, of course, were also more than right, which made my wallet weep with joy. The collection itself was very “all over the place”, including fur, camo and animal print, leather, mohair, tweed, studs, sequins, velvet…oh my! It didn’t have a specific theme or feel to it, but it did ignite my curiosity to check out some of the pieces in stores, and I guess that’s the point at the end of the day. Or was it to see Crystal Renn in action? Two birds, one stone.

All photos are property of Style Blog and are not to be used without permission.

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Crystal Renn to Walk For Joe Fresh

Amazing news, lovelies! Joe Fresh runway shows have featured Coco Rocha, Irina Lazareanu, and Theodora Richards in the past, and now Crystal Renn, the curvy model behind the autobiography Hungry, is confirmed to walk the retailer’s Fall 2010 runway show! The meaning behind that Joe Fresh Style blog comment is revealed!

Crystal has had quite a year so far, not that Toronto Fashion Week is anything big for this model, but to me and many other Torontonians, it really is a big deal. I literally cannot wait to see the dark-haired beauty strut her stuff at Joe Fresh! Yay for diversity on Toronto’s runways!

Photo Credits: TFS

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As a new Joe Fresh convert, I’ve been checking out their website and blog to see if there are new product photos, etc., when I came across a comment by a woman unhappy about the use of “thin thin thin!” models in Joe Fresh ads. The blog’s response was “watch our Fall 2010 fashion show on March 31 – I think you’ll like the diversity you see!”.

Is Joe Fresh going to have average size models work their runway for Fall 2010 collection? I wonder if the diversity will be represented by many sizes, as well as races. Though I think it’ll take a very long time, before the size/race issue is issue no more in fashion industry, another brand taking a tiny step in the right direction is mighty encouraging. As I am attending Joe Fresh Fall 2010 show on March 31, I will report back on what I see there. Hoping for the best.

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Shopping: Joe Fresh Trench Coat

Lately, I’ve decided to spend more money on quality pieces, and to build up the classics in my wardrobe. As I already have a classic beige trench (alas a bit raggedy by now, but I am not throwing it out), I’ve been on the lookout for a black one for a little while now. And after scouring the likes of Club Monaco (lovely, but not the fit I want) and Burberry (lovely, but not affordable at the moment), I was about to give up and head on over to my local Zara or H&M, when I accidentally stumbled upon this photo of a Joe Fresh trench. Granted, Joe Fresh is not a brand known for its quality or workmanship of their pieces, but at $49 I had to give it a try.

After driving to the St. Clair West location, worrying that there wouldn’t be any black trenches left, I was greeted with a full rack of trench coats waiting to be tried on! When it’s meant to be, it’s meant to be. I grabbed the trench, and immediately loved the texture of the fabric, and the quality of the lining. The fit was also, surprisingly great, which, in my opinion, makes this coat look way more expensive than its $49 price tag! I loved the length of the coat, as well as the detailing. Because of all this, I waived my “no more cheap crap” rule and bought my first Joe Fresh piece.

Wore it today, and already got 2 compliments on the subway, coming to work. I think I am a Joe Fresh convert. At least for basics that is. While in store, I also saw a bunch of cute pjs, tees, and skirts. But since I was on a trench mission, I didn’t “waste” my time oggling other pieces. But I will surely be back soon!

Photo Credits: Joe Fresh

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Joe Fresh on Queen Street!

joe fresh

Have you heard? Joe Fresh is apparently coming to Queen St. West! I say it’s about time! I’ve always been curious about what Joe Fresh has to offer.

Their ads certainly are cute! And the promise of tiny prices has always appealed. So why not? Location, location, location. I don’t drive, so it’s never convenient for me to go shopping at the Front St location, and the one on St Clair…out of the way! Queen West, however is highly convenient! Too bad it’s slated to open in 2011! 2 more years to go. Hope it’s worth the wait!

Photo Credits: Joe Fresh

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