Being Canadian is really de rigueur nowadays. It’s incredible what a little marketing can do. The Vancouver Olympics, of course, have a lot to do with it. But, credit should be given to HBC for really marketing the crap out of their Canadiana apparel. From Wayne Gretzky and Glee guys, to it-girl Rachel Bilson – The Bay clothes are all over celebs and athletes, and are selling out in stores everywhere! Over 3 million pairs of red mittens were sold to date…and still going.
As for this Smythe HBC blanket coat – I do love this coat on Rachel. Such fun colors and so very Canadian. Hmm, perhaps the All-Canadian look will catch on in the rest of the world soon enough? Until then…Go, Canada, go!
Photo Credits: www.laineygossip.com