I really like the new Fall 2010 H&M campaign, featuring a fellow Canadian Daria Werbowy. It is by no means groundbreaking, nor especially different, but what I love about the pieces featured is how wearable they are. This is everyday/everywoman chic at its easiest, and by the looks of it at its comfiest too.
I already own most of the pieces featured (or some similar ones), but I still want the above grey sweater with asymmetrical hem – it’s just so simple, and I can imagine wearing it all through the winter. What do you think about this lookbook? Is it great or boring? Let me know in the comments.
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