H&M Conscious Exclusive Collection Spring 2013 Ad Campaign


Good news, lovelies! H&M Conscious Exclusive collection will launch on April 4th worldwide! Following the success of H&M Conscious Glamour capsule, The Conscious Exclusive collection will consist of glam party attire and accessories for both men and women created from sustainable materials like organic cotton, recycled polyester, recycled polyamide, and Tencel. Prices will range from $19.95 – $399.00, making this collection an affordable way to add some Hollywood glamour to your closet.

“Old Hollywood comes alive with Conscious Exclusive, a collection perfect for celebrating the arrival of spring. Rich in detail and eloquent design, the collection is full of dramatic gowns and sharp tailoring for women, and a rock-and-roll, red-carpet style for men. A floor-length dusty pink gown is elegant from the front – and dramatic at the back, which is entirely open – and is made from 100% recycled polyester. The three-piece suit has been given a feminine twist, with a fitted blazer and fitted, high-waisted pants that zip at the ankle, in an organic cotton blend.

There are so many options for living the Hollywood life. An off-white, loose-fitting kimono set has a bohemian air of faded glamour, especially with its pants that sweep to the floor; a jumpsuit has modern edge with its cutaway back; a demure white dress has rock-and-roll romance with its sheer sleeves, asymmetric train and bird embroidery; and there are seemingly endless layers of tulle in a corseted dress that feels like it just stepped out of a bygone world. The collection is completed with accessories, such as an embellished box clutch and elegant minimal heels with the slenderest of ankle straps. Everything is made from more sustainable materials.”

I, for one, can’t wait to get my hands on a few pieces from this collection, but the one MUST HAVE dress on my list is the below white long-sleeved “mullet” lace dress, which needs to be in wardrobe RIGHT NOW!

What do you think of this new Conscious collection? Will you be hitting the stores come April 4th? Share in the comments!




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H&M Conscious Collection 2012


All the hardcore H&Mies already know that the highly-anticipated H&M Conscious Glamour Collection will be hitting the stores next week on April 12th. And in case you need another fix of those gorgeous dresses, here are some H&M Conscious Collection ads to tide you over until next Thursday. Stunning, no? Which dresses are on your must-buy list? Let me know in the comments!




Photo Credits: H&M

H&M Conscious Glamour Collection


Color me super-impressed! My fave fast fashion retailer H&M is stepping up its design game. Launching on April 12th in around 100 stores worldwide* is H&M Conscious GLAMOUR Collection, featuring mind-blowing dresses, and separates for an H&M addict (like myself) with glam things to do, people to see, parties to attend…or for the lack of glam parties…to strut around the house feeling oh-so-pretty.

“To celebrate the rise of glamour, H&M has created the Exclusive Conscious collection of red-carpet looks that have all been made from more sustainable materials like organic cotton and hemp, and recycled polyester, as part of H&M’s Conscious initiative. The glamorous collection shows the diversity of what has become possible with greener fashion, with each outfit an individual style that stands on its own, to reflect the scope of red carpet fashion today.”

My jaw pretty much dropped to the floor when I first laid eyes on the ruffled dress above…I mean…Carrie Bradshaw in Paris came to mind immediately…and I knew then and there that I needed to have that dress (along with half of this collection). H&M Conscious Glamour Collection has already been worn by Oscar-nominated actresses like Michelle Williams and Viola Davis…as well as Kristin Davis (there’s the SATC connection!), and Amanda Seyfried. And now I’m literally counting down the days until I’ll be able to get my claws into a few of these gowns…Forget wedding planning! April 12th can’t come soon enough.

What do you think about H&M Conscious Glamour Collection? You have to love it! You love it, right? Right? Share your thoughts in the comments.

*H&M Conscious Collection will be available at the Eaton Centre in Toronto, as well as select stores in Vancouver and Montreal






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H&M Conscious Collection Fall 2011

When H&M’s latest Conscious Collection photos landed in my inbox, my eyes immediately lit up. I think this season’s romantic florals, combined with ultra-feminine silhouettes, and moody colors create a perfect look for fall. The collection, which brought to mind Erdem’s grown-up florals, was said to be inspired by the “sweet romance of Swedish folklore”. Every piece in the collection is made with sustainable materials, from organic cotton or linen to recycled wool and organic hemp – making sure the designs aren’t only gorgeous, but eco-friendly as well. H&M’s Conscious Collection Fall 2011 will be hitting the shelves on October 6th, and will include home decor items, as well as clothing, shoes, and accessories.

What will you be buying?

Photo Credits: H&M

Style Fille: Natalie Portman x H&M Conscious Collection

Natalie Portman H&M Conscious Collection

I am 99% sure that the dress Natalie Portman (Oscar-nominee, and probably winner) is wearing here is from my favorite store – H&M. And it costs…wait for it…under $100! And while, it certainly looks different on Natasha Poly here, I think Natalie looks adorable…I almost forgot she’s pregnant.

Yet another perk of being a celeb – getting things before they hit the stores. If you don’t have Natalie’s clout and love this dress…you, just like me, will have to wait until April, when the Conscious collection is officially released.

Are you loving this dress on Natalie, or is it not your cup of tea? Let me know in the comments.

Photo Credits: Lainey Gossip