KENZO x H&M Collaboration was announced this morning, and I am so excited!!! I love the playful aesthetic of this Parisian fashion house, and paired with H&M, this collab is definitely a match made in fashion heaven. I expect to see a lot of vibrant colours, fun prints, and cool cuts. H&M interviewed KENZO’s Creative Directors Carol Lim and Humberto Leon and here’s what they had to say about the upcoming KENZO x H&M collection:
Humberto Leon: ”We like to make sure each piece [in the collection] has its own value and feels special, but at the same time that the collection as a whole feels really united. That means people should be as excited to own a t-shirt as they are to own a dress. Each piece should feel deliberate.”
Carol Lim: ”Yes, and, overall, it’s always about realising strengths and weaknesses. We know what we’re good at and what we can bring. We know what the team at Kenzo is good at and what they can do. We try to give everyone that space to be creative. And then it becomes about letting there be a dialogue between those perspectives. Sometimes, it’s really easy. And sometimes, it’s hard because there are multiple points of view involved. But that’s good! Ultimately, you work it out.”
KENZO x H&M will be available in over 250 H&M stores worldwide, as well as online, from November 3rd, 2016. More details to come!
Photo Credits: H&M