eLUXE x Samsung Canada Lookbook!

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So excited to finally be able to share the results of the photoshoot I did back in June with eLUXE and Samsung Canada! A few Toronto bloggers and I got to style a look that would complement the new Samsung Galaxy S5 phone, and I chose this amazing striped Smythe blazer, thrown over a breezy strappy dress from Finders Keepers. Accessorized with the adorable blue phone, this was a total “me” look – perfect for work and play! My blogger buddy Kimberly Lyn also got to play dress up at eLUXE’s downtown offices, and she looked like a total knock-out in her Clover Canyon set. Fashion blogger Deanne Castro, also went for blue hues, rocking a statement necklace over a cobalt frock. The theme of the shoot was blue and gold, and while most of the bloggers wore blue, the outfits were all golden if you ask me.

To see the rest of the eLUXE x Samsung Canada blogger looks, check out the full lookbook here, and share your thoughts in the comments!

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More after the jump!

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What I Wore: This is 30

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First of all, I apologize for the million photos in this post. Most of them feature my love affair with the Eiffel Tower from various angles and I just couldn’t narrow them down. Sorry (not sorry). With that said, this is what I wore on my first day of being thirty.

While in my early twenties, thirty-somethings seemed practically ancient to my silly young self, but I am happy to report that I don’t feel different, even though I am no longer the youngest person in the room. I also didn’t suffer too much anxiety over the big 3-0…after all, I consider myself extremely lucky to have a wonderful husband, supportive family, great friends, and of course, this little blog. Growing up, I used to make those “before 30″ lists, which included “swim with the dolphins” (done!), “skydive” (nope), “graduate” (yup), “get MBA” (not yet), “open an RRSP account” (check!), “visit the Amalfi Coast” (3 times), among many other cool/cliche/silly/important/unimportant tasks. And while I definitely haven’t checked off every item off those lists, I don’t feel like I let myself down because I didn’t complete them by the time I left my twenties. That just means I’ll have fun accomplishing them in my thirties.

Having said all that, entering a new decade wasn’t a daunting prospect for me. Back home, each new decade is welcomed with lots of fanfare and celebration, and so in that tradition, I also made quite a big deal about my birthday this year (according to le bf) and decided to jet off to Paris and the South of France to celebrate. And while I’ll have more travel posts coming, this is what I wore on my actual birthday.

That day, le bf and I wandered aimlessly around Paris (mostly around the Eiffel Tower, as you can see), enjoying the views, stopping in at random cafes for a drink, savouring a delightful lunch at Laduree, and a delicious dinner at Shangri-La Paris, wrapping up our night with an impressive Disney Dreams! show at Disneyland Paris. It was a sticky hot day, we walked so much, our feet were buzzing, my hair and makeup were a huge mess by the time dinner time rolled around, but we didn’t care – nothing could spoil this imperfectly perfect day. That night, I went to bed with a huge grin on my face…yes, I may be getting older, but the adventures along the way make it totally worth a wrinkle or ten. Bring it on, thirties!

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More after the jump!

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What I Wore: Bonjour, Mon Amour

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It’s FRIDAY!!! And I am super excited to get my weekend started. This is what I wore last weekend to grab some gelato with le bf, and hang out with my friend (and beauty contributor) Aleyda. The weather was lovely, the sun was shining, and I was feeling elated. Also, something to be happy about are these amazingly comfy boyfriend jeans from Zara that hang just right (though le bf disagrees), and can be dressed up or down. I think I’m going to live in them!

I also got to wear my treasured HBC Converse. They are an instant mood enhancer + conversation starter. People just feel so drawn to them. And no wonder – they are pretty perfect, non?

Anyway…hope y’all have an amazing Friday! Let’s get this weekend started!

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More after the jump!

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Toronto Fashion Week: Fall 2014 Roundup

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I suppose it’s not a bad thing that spring is taking its sweet time getting here, because last month’s Toronto Fashion Week Fall 2014 shows feel as relevant as ever. Even if I am getting quite fed up with my winter clothes, I wouldn’t mind wrapping myself in some covet-worthy leather jackets, beautiful printed dresses, and fuzzy mohair sweaters that I saw on the runways in March. This season, thanks to Best Buy Canada and VIVA Beauty from Best BuyI was fully prepared for the craziness of fashion week – my survival kit included a fancy Canon DSLR camera, complete with a brand new SD card, and some beauty goodies to get me through the week looking fresh – it was a lifesaver! This season, I also didn’t attempt being in several places at the same time, but selected a few days and a few designers to support, and I have to say that it really worked out well for me. I didn’t feel as burnt out as usual, and I still got to see and shoot some amazing Canadian designers at work.

One of the highlights of my week was Beaufille. The latest collection from Chloe and Parris Gordon was full of standout pieces worthy of a good catfight. Loose silhouettes, paired with cleverly placed slits and hook-and-eye embellishments, embossed leather and of course the piece that stole my heart – the red moto jacket of my dreams – it was all very wearable, modern, and oozed the cool factor. Definitely my favourite collection from the Canadian sisters. The only thing I hate about this is the fact that I’ll have to wait forever (6-8 months) to get my hands on my fave pieces.

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As usual, the Joe Fresh show was complete and utter mayhem. Even without a top model headliner, the show was packed, with people spilling out of their seats, and for good reason too. Once again, Joe Mimran showed a collection of affordable pieces that still managed to get hearts racing, and that will pretty soon be available not only in Canada and the US, but in 23 other countries worldwide! Not too shabby for a brand that began at a grocery store, non?

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But despite the big expansion news, Joe Fresh Fall 2014 collection was as Canadian as they come, what with a ton of cute jackets (wool, moto, puffers, you name it!), intarsia sweaters, and faux fur dominating most of the looks. But perhaps because winter and I, we are done professionally, my personal faves were the lovely dresses printed with ethereal images of landscapes and nature. Once these hit the stores, be prepared to fight me for them. Elbows up, ladies!

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Pink Tartan Fall 2014 was another collection quite heavily influenced by Canadian winters. While Kim Newport-Mimran stuck to her signature ladylike aesthetic, she mixed in a few unexpected patterns and fabrics, making this one of my favourite Pink Tartan collections ever (with the exception of this one).

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The collection was very “glam cocktail hour at the chalet”, what with cozy intarsia sweaters, black and red buffalo check, fur stoles, and ginormous fur mittens, mixed with full skirts, metallic dresses, and leather pants. Practical and chic? I would like one of each, please and thank you.

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Always a personal favourite, Mackage Fall 2014 show definitely did not disappoint. With scattered faux maple leafs lining the runway, the models rocked some of the best outerwear pieces I’ve seen all week. Clearly, co-creative directors of the brand Elisa Dahan and Eran Elfassy know what Canadians both want and need from their winter wares – style and function, and boy did they deliver!

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Fur trims, quilted leather everything, pops of fuchsia, Black Watch tartan pieces, oh my! It was unfair how good everything looked…and also quite dangerous for my wallet. And don’t even get me started on their bags! Simply put…this collection was the bomb-dot-com.

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More after the jump!

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What I Wore: WMCFW

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Toronto Fashion Week has come and gone, and while I am incredibly thankful to have been able to attend some amazing shows, witness backstage magic first-hand, and meet so many interesting (and oftentimes talented) people…I have to say that by Day 5, I was wiped out. Even three days of fashion shows combined with my 9-5 was enough to require a weekend of R&R, which is exactly what the doctor prescribed. I’m the doctor, in case you are wondering.

And while I’m still working on my #WMCFW coverage, I thought I’d share my fashion week outfits. From my red ALDO shoes, to my Joe Fresh coordinates, to my fave falconwright clutch, I tried to infuse Canadian and Canadian-made pieces into my outfits for each day of fashion week, as captured by the amazing street style photographers Mauricio Calero and Max Kopanygin. Thanks, boys!

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One more after the jump!

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You Are Invited: Blogger Beauty Brunch at Do My Hair!

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Exciting news, lovelies! Right in time for Toronto Fashion Week, my blogger friends and I will be throwing a fun Blogger Beauty Brunch at Do My Hair salon on Mt. Pleasant! Join us for an afternoon of pampering, light refreshments, and fun. The salon will be offering complimentary haircuts, blowouts, and make-up applications, to get you ready for fashion week, or to just treat yourself, because spring is coming, and we all could use a little TLC!

But that’s not all! If you attend our event, make sure to post some photos, using hashtag #beautybrunchTO for a chance to win a makeover valued at up to $500! Pretty awesome, right?! Oh, and did I mention gift bags? We’ll have those too! So if you are interested in getting pampered and joining us at the Blogger Beauty Brunch this Sunday, check out the details below and don’t forget to reserve your spot! See you there!

WHEN: Sunday, March 16, 2014 10:30am-2:30am
WHERE: Do My Hair, 583 Mount Pleasant Rd
WHAT: Choice of a complimentary haircut, blowout, or make-up application (spots are limited!)
WHO: Style Blog, The Backseat Stylers, The Souls of My Shoes
Call 416-544-0505 to book your appointment!

Sarah Stevenson for Target Lookbook!

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Canadian designer Sarah Stevenson is having a pretty damn good year so far! Not only did this Toronto Fashion Incubator New Labels Competition winner scored the Emerging Talent Award at the inaugural CAFA Awards, but her highly-anticipated Sarah Stevenson for Target collection will be hitting the stores in just a few weeks on March 23rd…and it’s GORGEOUS!

After seeing so many well-known designers do fast-fashion collabs (some more successful than others), it makes me really happy to finally see a Canadian designer collab that’s not only really well-executed, but  also true to the designer’s aesthetic. “As a textile and fashion designer, her collection features richly hued florals and feminine, sophisticated styles. Inspired by nature, her collection is timeless, elegant and romantic.”

Pieces from the collection will range from $24.99 to $59.99, making this one of the most affordable designer collabs ever. And at those prices, I just know that I’ll be picking up at least a few of Sarah’s beautiful pieces (floral blazer, laser-cut blouse, peplum dress, and blue laser-cut dress are my must-haves from this collection).

So what do you think of Sarah Stevenson for Target? Share in the comments! And I’ll see you at Target on March 23rd!

View the complete lookbook after the jump!

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Happy 50th Birthday, Yorkdale!

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Today is a very special day…it’s Yorkdale’s 50th Anniversary, and I can’t believe that the sparkling “new” shopping centre has been around that long! To celebrate, Yorkdale collaborated with photographer and musician Bryan Adams to shoot an exclusive portrait series of several stylish and notable Torontonians, including Jeanne Beker, my fave Beckerman sisters, and Suzanne Rogers, among others, which will be released on Feb 26, 2014. 2014 will also mark the beginning of construction on Yorkdale’s newest, almost 300,000 square foot, $331 million expansion, and that means more amazing stores, better shopping experience, and an even bigger (and better) Yorkdale. But that’s not all!

“As part of the Golden Anniversary, Lucian Matis, one of Canada’s top luxury fashion designers, has created a glamorous golden evening gown exclusively for Yorkdale. Made of silk chiffon and French lace, the gown was delicately hand-sewn by Matis and took more than 85 hours to complete. The gown was photographed on Canadian supermodel Coco Rocha, the face of Yorkdale Style, for a special campaign celebrating the 50th anniversary of Yorkdale Shopping Centre, and will be on display at Yorkdale’s Guest Services until October.”

Pretty awesome, non? That dress, Coco, and the gilded (barely recognizable) tunnel – everything about this campaign is pure gold. Really looking forward to seeing that dress in person. Can’t wait!

On a personal note, I’ve had the honour and the pleasure of working closely with the incredible Yorkdale team over the last  years, and I couldn’t be more proud to be a part of the Yorkdale Style Council. Happy 50th Birthday, dearest Yorkdale! You don’t look a day over 21!

Photo Credits: Yorkdale

Big City Style – Spring 2014 Blogger Lookbook for eLUXE!

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If you follow me on Instagram, you may have seen a few sneak peek photos I took at the eLUXE showroom last week. Well, the secret’s out! The lovelies from the Canadian e-tailer eLUXE invited a few of Toronto’s top fashion bloggers to pick out their fave Spring 2014 pieces and style them for the website’s lookbook, shot by the very talented photographer Vincent Lions. I was super stoked to be invited!

The photoshoot was a blast. The amazing Aveda Canada team did our hair and makeup, and I  to shoot with some of my favest blogger buds Sharon and Gracie. Did I mention that we had a blast?!

For my look, I chose the stunning bodycon Clover Canyon neoprene dress, topped by a Tibi tweed jacket, and the most perfect white ela clutch. The outfit was very “me” – colourful and optimistic. It felt awesome not having to wear tights, and to have a summery braided do – summer may still be a few months away, but at least I got a taste of it last week.

If you still haven’t, make sure to check out eLUXE’s fun spring lookbook for a selection of covet-worthy pieces modelled by Toronto bloggers. Let me know what you think in the comments!

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One more after the jump!

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CAFA 2014: The Inaugural Canadian Arts and Fashion Awards

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Earlier this month, Canada’s brightest fashion industry talents gathered at Fairmont Royal York Hotel’s ballroom for one big reason – CAFA, otherwise known as the Canadian Arts and Fashion Awards – the inaugural edition. Held for the very first time, CAFA Gala was a huge deal, and though I usually tend to avoid big fancy bashes, with a star-studded guest list that included DSQUARED‘s Dean and Dan Caten, Coco Rocha, and Mads Mikkelsen, attending this one was a no-brainer, especially when the lovely folks from Swarovski offered to “frost” me with their sparkliest baubles! Thanks to my blogger bestie Sharon, we got to join Team Swarovski at their table, joined by the beauties from Power of Privé, adorable actress Elisha Cuthbert, Emerging Talent Award winner Sarah Stevenson, and other amazing people. For the occasion, I wore my new Erdem dress from The Room, which was fitting since Erdem Moralioglu was one of the nominees. I also got to wear a beautiful vintage Mary Katrantzou for Swarovski cuff that was simply stunning.

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The award show was very well-produced, and at times actually made me tear up, like when Jeanne Beker’s Vanguard Award was presented, followed by the loveliest of video montages, showing the most memorable moments from the Canadian Icon’s lengthy career, from her earliest days at MuchMusic, to her most jaw-dropping FashionTelevision reels. As I watched Canadian designers, stylists, photographers, models and other industry professionals on that CAFA stage, I could feel their happiness and excitement fill the room. With so many talented Canadians in this industry, spending the evening honouring some of them for their achievements felt great.

After the awards, the winners and the rest of us moved on to the after-party, where we danced to “What Does The Fox Say”, watched Bite lipsticks being made, hijacked a photobooth, and actually got to check out the CAFA trophies – shoe-shaped and very heavy. As someone who doesn’t stay out late very often, I was shocked to realize that it was past 1am when I finally decided to call it a night and head home. Yup, I’m a grandma and not even embarrassed to admit it; but some things are really worth sticking around for. I truly had the best time at this year’s CAFA Gala, here’s hoping that next year it’s going to be even more spectacular (perhaps with more monetary prizes for the winners?). I guess we’ll have to wait and see.

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The full list of winners and nominees is after the jump!

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