Massimo Dutti Opens First Store in North America…in Toronto!

massimo dutti eaton centre

Back in my Zara days, I used to look wistfully through the Inditex portfolio of brands, and wish that someday these awesome retailers would make it to Canada. Well, 8 or so years later, I finally got my wish! Earlier this week, Massimo Dutti opened its very first North American store right here in Toronto, and I couldn’t be happier!

Even le bf, who tries to avoid these fashiony events like the plague, was excited to attend the opening of the new and shiny Eaton Centre location. If you are not familiar with the Massimo Dutti brand, think of it as Zara’s older and more sophisticated sister…or brother. While Zara’s offerings tend to be on the trendier side, Massimo Dutti offers collections with more staying power.

“Massimo Dutti’s 584 stores in 53 countries share a universal design which transcends national borders to connect with today’s men and women, who are independent, urban and cosmopolitan. It offers a wide variety of collections, ranging from sophisticated high-end fashion to easygoing casual wear.”

I loved the new store’s sleek design, and elegant selection of menswear and womenswear, and will be sure to add it to my rotation of stores that I visit at least weekly!

Are you excited about this new addition to the Toronto shopping landscape? Share in the comments!

massimo dutti eaton centre mens

More photos after the jump!

massimo dutti eaton centre men's section


massimo dutti eaton centre women

Photo Credits: JJ Thompson for rock-it promo


  1. says

    I stopped by on Thursday (opening day) and was a little disappointed at its sizing. I usually don’t have issues with European brands, but Massimo Dutti is surprisingly generous (maybe this is a good thing for most North Americans). Zara starts at a small size 2 (similar to 0 at a lot of other places), but Massimo Dutti’s smallest size is a 4 and it isn’t an extremely small 4 (think H&M) but just slightly smaller than Zara’s. It’s a lot more disappointing when things don’t fit well width wise. At least with length, you can sort of have an idea of what something looks like. Width? You need pins a la wedding gown shops for it to even come close :(.


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