(Yves) Saint Laurent Paris – New Logo Released


When I first heard about Yves Saint Laurent being renamed to Saint Laurent Paris, I bristled. Actually, I might’ve dramatically exclaimed something like “Blasphemy!” and “Nah-uh!”. Just like thousands of YSL fans out there, I was not happy (to say the least).

But, unfortunately, the brand, the logo, and the decision are not mine to make, so…here it is – the new logo of Saint Laurent Paris – simple and minimalistic – going back to the brand’s RTW  Saint Laurent rive gauche roots. Do I like it? I guess it’s ok…But I honestly don’t think that it’s even half as good as the amazingness that was the original YSL monogram.

What do you think of this switcheroo and the new logo? Are you sad that the brand’s ready-to-wear will no longer be adorned with the now iconic YSL monogram? Share in the comments.

Photo Credits: Saint Laurent Paris Facebook


  1. says

    I totally agree with you! The new look is a bit too dull for me. I still loved the original YSL logo. The black box and the silver or white color of the fonts look good at first but it lacks the former charisma of the old logo. I think Saint Laurent is making drastic changes without even considering that this might affect their former patrons.

Commenting is always in style!