H&M Conscious Collection Fall 2011

When H&M’s latest Conscious Collection photos landed in my inbox, my eyes immediately lit up. I think this season’s romantic florals, combined with ultra-feminine silhouettes, and moody colors create a perfect look for fall. The collection, which brought to mind Erdem’s grown-up florals, was said to be inspired by the “sweet romance of Swedish folklore”. Every piece in the collection is made with sustainable materials, from organic cotton or linen to recycled wool and organic hemp – making sure the designs aren’t only gorgeous, but eco-friendly as well. H&M’s Conscious Collection Fall 2011 will be hitting the shelves on October 6th, and will include home decor items, as well as clothing, shoes, and accessories.

What will you be buying?

Photo Credits: H&M


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