This morning, when I first got these photos of H&M’s new collection – H&M Conscious, I had to do a double take. Natasha Poly, white-heavy garments, romantic and pretty. Doesn’t it remind you of Dolce & Gabbana’s Spring 2011 show? Same model, similar-looking clothes…but much cheaper and sustainably made. Love it so much! Once again, I can’t wait to see all these pieces in stores!
Here’s what H&M had to say about this collection:
“Sustainability is a long-term trend at H&M. This April H&M, as part of its focus on sustainability, will introduce Conscious Collection, an ongoing range for women, men and kids, made from environmentally-adapted and greener materials such as organic cotton, Tencel® and recycled polyester. H&M’s designers have been inspired by different shades of white, one of the most important colours this spring. A minimalist, tailored look is combined with romantic lace, Broderie Anglaise, frills and draping. The Conscious Collection will be on sale in all H&M stores from April 14th.”
Photo Credits: H&M
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WOOW, i heart the last dress! cannot wait!!
love the shoes in this collection!
The first dress is so cute!! I hope I can find one at the H&M store! The blue lace looks different from regular lace, it looks totally unique and putting on a simple bangle would make the whole outfit pop! Or maybe some pearls!
The first dress! So good! And the third photographed so well.
Wow to the first and last dress, the white trousers and the shoes! The photos are done so well and I totally thought it was an editorial for high end clothes when I first saw it. Thanks for posting this. H&M is super impressive this Spring!
Have a great weekend!
Jen
What a beautiful collection. Perfect for holiday down south and the summer. H&M has come a long way in terms of sustainability. Love it!
Wow- love the dress and the shoes- This collection is amazing. I cannot wait!
I hope the shoes will be available too, as they are beautiful as well as conscious, which makes them a no-brainer. And I’m sure the prices will be fantastic as well! The broderie anglaise gives a nice touch to the garments. Nice post!
xo ShoeTease