Yorkdale Shopping Centre Fall 2010 Campaign

It seems just yesterday, I found out that I, along with nine other lucky ducks, won Yorkdale’s  Yorkdale is Me contest! It was an awesome and memorable journey, and it was an honor to be able to participate in the mall’s Spring 2010 campaign. Well, it is spring no longer, and Yorkdale’s Fall 2010 campaign is now out – and I love it so hard!

The thing that definitely drew me to these is their aesthetic. Totally inspired by Tommy Ton photos, no? Love that the campaign focuses on the many different styles and price points the Yorkdale stores carry. And since I’m an H&M junkie, I love that items from my fave store are featured a few times (can you spot them?). Overall, I find that these photos are very different from other malls’ advertisements, as well as compelling enough to make me want to go hunting shopping for those sweet camel-colored boots…now!

What do you think? Are you loving this campaign as much as I do? Let me know in the comments.

Photo Credits: Yorkdale


  1. Marina says

    I love the photos. The way he captured the fashion is epic! Beige is definitely in this year and I love how you’re portraying that through your post. All of these photos have the ability to capture different types of people through their different styles.

Commenting is always in style!