We live in a world where celebrity clothing lines are dime a dozen. And while I have no idea who in their right mind would ever even consider buying something with Heidi Montag’s name on it, when The Bay invited me to attend an intimate preview of Jeanne Beker’s new clothing line EDIT, it really made sense. After all, Jeanne is an iconic figure of Canadian fashion with an immaculate sense of style and an immense knowledge of the industry – who better than her?
And though Jeanne didn’t design the collection herself (“I’m not a designer!” – she exclaimed), she did have a hand in editing the collection to create a selection of simple, yet timeless pieces, ranging in price from $79-$195 and sizes 2-16. There’s a classic pencil skirt, a structured blazer, crisp white button-up, ubiquitous LBD – all staples in any working woman’s closet. My favorite of all was the cozy cape ($195), that came in grey and camel colors – such a versatile and fun piece to rock for fall – definitely a must-have on my list. But EDIT is not just for the ladies at the office – available are also Jeanne Jeans and Jeanne Jeggings, with portion of sales going toward Dress for Success.
The launch of EDIT not-so-accidentally coincides with the 25-year anniversary of Fashion Television, which drove Jeanne to do something a bit more personal to share with the world. The collection consists of 25 pieces, and will be available at 65 Bay stores come September.