H&M Divided Fall 2010 Lookbook

What do you think about H&M’s new Fall 2010 lookbook? The campaign features models Abbey Lee Kershaw, Karmen Pedaru, Patricia van der Vliet, Bastiaan Ninaber, and Josh Beech. I’ve seen most of the pieces in stores already, so if you’re after that McQueen-ish dress or that leopard print top, check out your local H&M for availability. To be honest, I am a bit underwhelmed by these photos. Perhaps due to the fact that I don’t want to even think about Fall yet, but also because I don’t see anything exciting featured in this campaign. Maybe it’s just me?

Photo Credits: H&M

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One Response to “H&M Divided Fall 2010 Lookbook”


  • Comment from Kristy

    Mmm.. I have mixed feelings about this collection.

    1. I think it’s somewhat uninspiring? I mean… military jackets, animal printed dress, bodycon pieces. Didn’t we covet them last year?

    2. Regardless of the repetitive trend, I love the olive zebra printed dress in the second last photo :)

    3. I don’t like Abbey Lee (haha, this is personal but oh well…)


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