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All week long I’ve been looking forward to seeing NADA’s Fall 2010 fashion show. Not your typical runway show that is - but the first ever 3D Fashion Film to be shown at a major cineplex, like ever! I was excited and didn’t know what to expect! Avatar+Fashion=Amazingness. Right? Maybe, but not this time.

The film itself was 7 minutes long, showing a Street Fighter type of game on a big screen. It was fun to see fashion displayed in such a different medium, away from the madness of the tents of LG Fashion Week, and in a familiar setting of a movie theatre, but I thought that it was a mistake to choose a video game format. Yes, we got to see a few NADA pieces in action, but the remainder of the collection went unnoticed, if not for a brief warrior outfit selection tool  (ala Rockband or Wii). It left me wanting to see more of the clothes, and less fighting. And aside from the usual cliché of models needing to stick to what they know best and not venture into acting, I will say that the graphics were cool for a fashion film, but definitely not nearly as great as 3D movies.

The reason that Nada Shepherd chose the martial arts sequence for her 3D film, was the influence of her already created print ads, focusing on fembots and futuristic motifs, which Nada herself believes will become a “new ideal” sooner rather than later.

So all in all, I think NADA’s freshman attempt at 3D is a step forward for fashion and an awesome first try for Nada Shepherd and her team. Is this the future of fashion? Time will show. But in the meantime, I would really prefer to watch models walk or fight their way down an actual runway, so that I can see the full collection, and not as part of some computerized wardrobe system, but on actual models to see how the clothes fit and how the fabrics move.

You can watch the film yourself at www.nada3d.com where you may also find info on getting your own pair of NADA 3D glasses, as well as see the images for her print campaign shot by Ivan Otis, which are pretty kick-ass!

Designer Nada Shepherd

Model featured in the film – Madison Schill

Ran into the fabulous Sharon from The Backseat Stylers! Always dressed to kill, maybe she should’ve been the one fighting as a red warrior? Just a thought. Alexander McQueen scarf on his birthday was a nice touch.

And this is Jo and I after the show, mocking the new French Connection ads at Osgoode station, before heading off into the night with Donkey and le boyfriend to celebrate St. Patrick’s day by drinking green beer and eating at Ciao Wine Bar in Yorkville (foodie post coming soon)!

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